24 karat gold Nintendo Wii is going on sale

Image of the exclusive gold Nintendo Wii

A Nintendo Wii made up of literal gold is going up on sale for $300,000. But there’s an interesting story to it.

Things made of gold easily make for a luxury. As a rare metal that in and of itself expensive, anything made with it also fetches a high price. Just imagine a console plated with something glimmering as that of gold. With a rarity status as a now retro platform, after Nintendo officially dropped support last year, a golden Wii is exponentially expensive.

The combination of the aforementioned two factors alone would suffice for the item to exchange for a fortune. But there’s something more about the console than meets the eye. It was actually once a property of the British royal family—at least, it was intended to be.

It’s not a stray from reality that someone in the crown could be a gamer who would want a Wii. And nothing would separate a family of significant standing from the rest than a console with an expensively unique material. Regardless, the creation of a golden Wii was actually more of a marketing stunt and not something that originates from the royal’s costly taste.


In 2009, Kotaku covered how the said one-of-a-kind console came to be. Which, as it appears, draws from THQ who, at the time, was promoting a game product. One that sees foreseeable leverage with the royal family. The game was BIG Family Games and is a compendium of titles meant for the family to play. The key, conspicuously, is “family,” which as far as eyes can see is best represented by that of royal blood.

Yet, what better way to appeal to the royals than to ship over a console made mostly of 24-karat gold. But here’s an interesting twist—the pricey product did not actually reach the hands of the royal family, not especially the queen. But how does a one and only golden Wii goes for sale, if not under the authority of the British crown?

New Ownership

Another twist here is the fact that a certain Donny Fillerup subsequently got ahold of the item through purchase in 2017. Then, going for a low profile with the acquisition until eventually appearing as a seller on eBay. Basically, selling a product that is deemed a rarity by itself, with or without the gold plates.

Unsurprisingly, Fillerup is now actively selling the product for a whopping $300,000. Which is most likely way more than what he had bargained for from the beginning. It is expensive, for sure, and is a lot of profit, all things considered. But it is, at least, nowhere as ridiculous as the most exorbitant digital item sold in the NFT.

Image used courtesy of People Make Games/YouTube Screenshot

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