Video Marketing has been in practice for years. However, it’s only recently that everyone has started realizing the value of this marketing practice when it comes to digital marketing. It would be a mistake not to leverage this tool for the benefit of your business. Have you heard that content is the king? Well, change that. Video content is the emperor. If you get it right, you will benefit from it. There is just no other way around it.
Almost everyone out there is churning one or the other form of content every day. Indeed, video content has evolved from mere TV endorsements to much more. Think of anything where you would use texts or images and replace them with videos. As simple as that. But is it? Is video marketing that simple?
In a statement, yes and no both. You don’t need to be professionally skilled to create video content. However, you need to understand the basics to ensure that whatever content you generate is of good quality.
Through this blog, let us uncover a few video marketing techniques that shall help promote your business.
1. Focus on making short videos.
The best with video marketing is you don’t need to keep it long. Although you can produce video content for hours, most people won’t end up watching it. When you create videos, firstly identify the purpose.
- How will that video help you?
- Do you wish to create a corporate video?
- Do you want to highlight your brand USPs?
- Do you want to bring something important to the users’ attention?
- Do you want to teach something?
- Do you want to create a fun yet impactful content?
Every video content serves a different purpose. Keep the objective in mind while designing the content. Ensure that it remains crisp and short. The attention span of humans is less than 4 seconds. In this overly informative world, you don’t want your content to be just another failed attempt at marketing. Especially if it’s social media, you need to cut short the content to the point.
2. Ensure the optimized flow of the video.
Your video content will not be consumed by anyone if not edited smoothly. As much time you spend creating and conceptualizing a video, spend some more time editing it. Adjust the flow of the video and add transition effects to it.
Add sound to it and tune the audio with video. You can also choose the readymade templates to create a video available in a video maker and later edit your videos. Before clicking on a post-it, ensure that the video is appropriate for viewers. Remove all kinds of glitches and errors that might disrupt the viewing experience.
A well-edited video would do all the work for you. Want your users to watch the video till the end? Don’t make it bland. Want your users to visit your page? Offer catchy CTA to them. Offer them everything on the plate with a video.
3. Use videos everywhere
Don’t limit the use of video content to one platform. Video content is applicable everywhere. Optimize your content accordingly. Let us give you a few examples where you could use video marketing.
Websites
Websites are at the forefront of business executives. Prepare an introductory or corporate video for your websites. This video would give a complete overview of your business whenever someone visits your site. People will watch it through and feel more connected with you.
Not only that, a video on a website is statistically proven to increase stay time on your website.
Tutorials and educational videos.
Educate your users about your product and its uses with simple videos. Use these videos to grow your YouTube channels and blog posts. You can also use the tutorial video on social media to help users gain a quick idea of your product and services. The value of your content will decide its reach. Offer value to your viewers, and your company will reap its sweet benefits.
Create a buzz
You all have heard of buzz marketing. There is no better way to create a buzz than with video content. A well-edited video can create hype, catch attention, and make a remarkable impression for a long time. People associate your brand with the image you create in their minds. Creating a buzz about your new product, launch, or announcements with a video will increase the footfall on the actual launch.
Emails
Don’t leave your emails behind. Stop blurting essays in them. Add video attachments to it. They are more likely to get opened. Email marketing is indeed the most rewarding form of marketing strategy. Get it even more effective with video content that would achieve every ultimate goal of your business.
These are just a few examples of where you can use the video. The possibilities are as abundant as the field of content. Everything with texts and images is replaceable with videos. Use a video maker to make compelling videos in minutes.
4. Grow your sales with video.
If you are an E-Commerce company, video content has abundant room for making sales for you. 85% of users prefer to watch videos to make a purchasing decision.
A video that offers a 360 view of your product helps users make better decisions. It gives an idea of texture, quality, colours, and appeal, something that a picture cannot justify. In times like today, where online sales rule traditional sales, adapt video content to boost your sales and company image by multifold.
5. Gain confidence with video.
Use video testimonials to gain confidence and instil trust in your brand. Video testimonials are more effective than textual writings. Besides, if your product shows a visible effect after use, a before/after video could give users a deeper understanding and power over their decision.
How should your video content be?
- Short and crisp
- Compelling
- Well-edited
- Capturing in the start
- Conversational
- Easy to understand
- Genuine and effortless
Do you always need to put your professional foot forward with video content? Not necessarily. Basic videos with well-thought content and good editing can fulfil your objective.
A strong video marketing strategy aids in the overall fulfilment of your marketing goals.
Have you started with video marketing for your business yet? Let us know in the comments below!