Amazon is giving all of its Amazon Fire TV and Fire tablet users one year of free access to cooking classes, courtesy of the Food Network Kitchen app.
The collaboration was officially announced through the official Twitter page of the Food Network Kitchen app.
We have some BIG news! ???? Starting today, @amazonfiretv and Fire Tablet customers will receive a complimentary 1-year subscription to the #FoodNetworkKitchen app! Get more info and learn how to redeem this offer: https://t.co/IYBU7hgsge. pic.twitter.com/U4OHZZQrIu
— fnkitchen (@fnkitchen) April 27, 2020
Peter Faricy, the CEO of Global Direct-to-Consumer at Discover who co-owns the Food Network brand) also chimed in on social media.
On his Twitter account, Faricy noted that the Food Network Kitchen’s partnership with Amazon should bring quality cooking classes to tens of millions of Fire TV and Fire tablet owners.
Proud to announce that we’re expanding our partnership with @Amazon to offer a free year of access to the @FNKitchen app for @AmazonFireTV and Fire Tablet customers. Read more: https://t.co/9hNgDCZULN @DiscoveryIncTV pic.twitter.com/lS04ilXRZ9
— Peter Faricy (@peterfaricy) April 27, 2020
Joining in on the fun, Fire TV’s official Twitter page also confirmed the culinary collaboration with its own cheeky Tweet.
Thanks @Foodnetwork, now we’re hungry. ????Starting today we’re giving @amazonfiretv and Fire Tablet customers a complimentary 1-year @fnkitchen subscription because everything is better when #WeCookTogether! We’re off to make banana bread… ????????
— Fire TV ???? (@amazonfiretv) April 27, 2020
How to take advantage of the deal
First of all, they need to make sure that the Food Network Kitchen app is installed on their Fire TV or Fire tablet.
Having done that, they can just launch the app, select a renewal option, and click the “Activate Now” button.
After that, it’s just a matter of logging in to their existing Amazon accounts in order to start enjoying access to the cooking shows.
The We Cook Together initiative
Along with the free one-year offer, Amazon and the Food Network Kitchen app are also joining forces on another initiative called We Cook Together.
In this weekend initiative that runs for a couple of days only—May 2 and May 3, the two brands are streaming live classes straight from the kitchens of chefs and celebrities themselves.
The big names include Valerie Bertinelli, Amanda Freitag, Scott Conant, Tyler Florence, Bobby Flay, Marc Murphy, Alex Guarnaschelli, Jet Tila, and Michael Symon.
Apart from host stars, each class will also come with its own live Q&A, which means that for Fire TV and Fire tablet users tuning in, they can actually interact in real-time if they choose to.
Other Amazon partnerships to check out
Amazon has been busy teaming up with other brands lately. For instance, earlier this month, the tech giant joined forces with SXSW to launch a digital film fest from April 27 to May 6.
Then a week later, Amazon’s Twitch announced that it is expanding its Watch Parties feature to include not only its existing partners but all streamers in America, as well.
Featured image courtesy of Amazon