According to Reuters, the California tech giant is targeting 2024 to produce its ambitious “Apple Car.” Not just that, new reports also reveal that it’s working on a “next level” battery for the vehicle. It’s said to be a breakthrough revolution for the future.
Officially called Project Titan, the initiative started in 2014 and has gradually picked up the pace. But it seems that now the efforts will go smoothly in the next four years.
Its been a roller coaster ride when it comes to the plans of Apple towards this project. Thankfully, now it has decided firmly that the Apple Car is happening. Because just a while ago, it seemed like the company drew back the efforts to focus just on the software side. But then it reassessed its objectives, as Doug Field, a veteran who had worked at Tesla, made his return in 2018.
Since the last two years, Apple seems to have made some progress for sure, as it looks ready to move ahead with the initiative.
Moreover, the company’s biggest highlight of this future car is that it’s intended to be used commercially. It will be a personal vehicle for mass markets, compared to the rivals like Alphabet Inc. The latter’s Waymo built Robo-taxis for a driver-less ride service.
Additionally, a new design of the battery is also being worked upon at Apple. And regarding the car, it’s said to be very cost-efficient while increasing the vehicle’s range.
So far, the California tech giant hasn’t provided an official word on the matter. It loves to keep things in secrecy, just like its upcoming smart devices.
However, an anonymous person involved with the Project Titan told Reuters about the self-driving car:
“If there is one company on the planet that has the resources to do that, it’s probably Apple. But at the same time, it’s not a cellphone.”
Meanwhile, tech enthusiasts are currently waiting for the next line-up of great products from the company. After the iPhone 12 series got revealed in 2020, all eyes are now on the next iPhone 13. It always happens in the same fashion every year. Fans keep expecting more and more from the maker of Apple Watch, AirPods, and the HomePod.
It will be interesting to see how the iPhone maker will also handle the expectations in the coming year. Apple Car may still be away, as of now, but other devices will keep coming, for sure.
Image courtesy of Mazur Travel/Shutterstock
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