The past months have been grueling for businesses because of the COVID-19 pandemic. Money that is infused in the economy has been paralyzed. As such, companies had to pivot to new and creative ways to sell. Unfortunately, some companies didn’t make it and had to declare bankruptcy.
Apple, for its part, remained poised and unshakeable. The world’s most valuable company wasn’t brought down to its knees in terms of sales. It even posted growth in its sales number year-on-year for the June quarter.
Instead of succumbing to the effects of COVID-19 pandemic, Apple remained adamant about strong selling. It turned out positive for them with the iPhone SE leading the way in sales. The company posted AU$82.85 billion in revenues, with almost three-quarters of it coming from hardware sales. This number amounts up to 11% in growth year-on-year for the June quarter.
The company did not breakdown which hardware sold the most. However, based on consumer behavior in the past months, sales could have been driven by laptop and computer demand.
Amid the anti-trust controversy that Apple is involved in now, Apple CEO Tim Cook is going all-in on the inclusivity narrative. He said,
“We do not have a zero-sum approach to prosperity, and especially in times like this, we’re focused on growing the pie, making sure our success isn’t just our success,”
The release of the iPhone 12 has been a hot topic on the internet for the past months. The effects of COVID-19, even to the biggest companies in the world, was devastating. As such, normal production and release dates have been moved to later schedules.
Apple itself confirms that the release of the new iPhone will be sometime after September. Chief Financial Officer Luca Maestri said,
“As you know, last year we started selling new iPhones in late September. This year, we project supply to be available a few weeks later.”
The company didn’t confirm what caused the delay in the release. However, all signs point to the effects of the pandemic. The COVID-19 worldwide lockdown has forced major manufacturers to close shop. In addition, traveling to and from countries for production coordination has been stopped too. Likewise, engineers and designers have been forced to stay in the homes that could have limited access to the labs inside the Apple campus.
Image from EverythingApplePro/YouTube thumbnail
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