The Apple iOS will disallow the existence of cloud streaming storefronts in all devices. Apple confirmed that services like xCloud and Google Stadia wouldn’t push.
For gamers looking to stream games on mobile, Apple iOS is likely not the best pick. Cloud platforms will only work with Android devices. The reason, according to Apple, comes from their strict submission requirements.
Apple refers to strict guidelines in stopping cloud streaming
In an interview, a spokesperson for Apple notes that their process is stringent. Everything that goes in and out of the Apple Store undergoes a vetting procedure. The rep notes that their strict guidelines are there to protect consumers.
“The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers,” an Apple spokesperson said in an interview.
“Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers.”
Apple offers heavy input into everything that goes into their store. They control everything that comes in and out, with a closed ecosystem policy. While Google does the same, there is a prime difference between the two companies.
iOS relies on closed ecosystem to function
The Apple iOS and all devices within its ecosystem run like clockwork because of Apple. Without their stringent control, customers are likely to experience irregularities. This situation is something Apple is looking to prevent.
“Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search,” Apple said further in the same interview. “In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.”
Cloud streaming services are alternatives that are likely to eat Apple’s gaming revenue. While Apple sells games piecemeal, cloud subscriptions offer everything.
Cloud services like xCloud and Google Stadia cost a small subscription fee to play. xCloud costs US$15 [AU$20.75] Xbox Game Pass Ultimate, while Stadia costs US$10 [AU$13.85]. At these prices, gamers are less likely to buy from the store itself.
Subscription services also bypass Apple’s control over title offerings. This reasoning is likely the reason xCloud only tested Halo MCC in iOS for 10,000 users. In contrast, Microsoft is testing upwards of 80+ games on Android.
Apple iOS offers one of the most efficient gaming environments. Even then, Apple likely won’t join the cloud streaming band any time soon.
Featured image courtesy of Xbox