AVA was trading at $2.91 with a 24-hour trading volume of $17,214,448 on CoinGecko as of Saturday noon.
AVA price is up 4.2% in the last 24 hours, with a circulating supply of 39 million AVA coins and a max supply of 61.4 million. Binance is the current most active market trading the coin.
The internally-developed cryptocurrency of Travala — a tourism and travel site that is banking on blockchain and bitcoin — has a market cap of $112,333,982 (ranked 227).
Based on its January 2021 report, Travala has a total revenue of $1,275,049 from accommodation, flight bookings, and integration fees, which represents a robust 438% year-on-year growth compared to the same month last year.
Cryptocurrency adoption
Travala has a total of 2,912 SMART members as of February 1, 2021. A total of 11,005,000 AVA tokens are locked within the SMART program representing nearly a quarter of the circulating supply which is now 46,280,017 AVA.
Travala is a trusted name in cryptocurrency adoption, accepting payment in both fiat currencies like the U.S. and Australian dollars as well as more than 30 top cryptocurrencies, transacting using tried and tested conventional payment methods.
Around 17% of its total bookings for the month were paid in the native AVA token, making the coin the second preferred crypto payment option after Bitcoin (BTC).
Backed by Binance
Travala is backed by crypto exchange giant Binance — the biggest crypto exchange in the world in terms of trading volume as of January 2018. Binance was founded by Changpeng Zhao, a developer who had previously created high-frequency trading software.
AVA/USDT currently has 12 Buys, 10 Neutrals, and 4 Sell on the CoinGecko 15-minute technical analysis meter.
Travala’s white paper explains directly the strategic significance of the AVA digital asset: “With its use incentivized by valuable rewards, demand for AVA can be expected to grow in line with platform adoption, leading to the establishment of a healthy internal token economy from which all stakeholders may benefit.”
With a market value of more than $100 million, AVA is small compared to Bitcoin, but has already made great strides, attracting a significant number of followers.
Image courtesy of K Crypto/YouTube