The latest result of the Korean Business Research Institute’s brand reputation ranking revealed BLACKPINK, TWICE, and aespa as the leading girl idol groups for December’s brand reputation ranking.
The rankings result from a big data analysis in December 2020 is based on various factors such as consumer media, communication, and community indexes.
The institute analyzes 48,395,989 big data of the different girl groups, including BLACKPINK, TWICE, and more, from November 13 to December 13.
BLACKPINK is on top
BLACKPINK consisting of Jisoo, Jennie, Rose, and Lisa, tops the list of December brand reputation rankings. The superstar group earns an impressive score of 4,786,776.
Some of their highest-ranking related terms are the words “long-running,” “surpass,” and “chosen.”
Simultaneously, BLACKPINK’s high-ranking phrases in the group’s keyword analysis include “Lovesick Girls,” “How You Like That,” and “YouTube.”
They earned a participation index of 460,020, a communication index of 1,216,239, a media index of 1,163,480, and a community index of 1,947, 036.
— Pop Crave (@PopCrave) December 17, 2020
TWICE, aespa, and IZ*ONE keeps the lead
Asia’s top girl group TWICE secured the second spot on the list.
TWICE members Nayeon, Jihyo, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, and Tzuyu earned a brand reputation index score of 4,234,719.
Furthermore, The group achieved a participation index score of 368,628, communication index of 1,127,828, a media index of 1,027,760, and a community index of 1,127,828.
Moreover, SM Entertainment’s newly launched girl group, aespa, made it to third place for December this year. They earned an impressive brand reputation score of 3,820,383.
The fourth spot goes to IZ*ONE, and Oh My Girl took the fifth place.
Meanwhile, the sixth to tenth place female idols in the ranking include MAMAMOO, Red Velvet, STAYC, (G)I-DLE, and ITZY.
Here is the full list of the Top 30 K-pop girl groups for December’s brand reputation rankings:
- Oh My Girl
- Red Velvet
- Ladies’ Code
- Girl’s Generation
- Bling Bling
- SECRET NUMBER
- Weki Meki
Image courtesy of BLACKPINK/YouTube Screenshot