Brave browser to integrate crypto trading via Binance partnership

The makers of Brave browser and cryptocurrency exchange platform Binance have announced a partnership to enable seamless trading of cryptocurrencies into the browser itself. This collaboration makes Brave the first and only browser to offer integrated cryptocurrency purchasing and trading to its users.

On March 24, Binance announced the integration of a widget in the Brave browser that will allow Brave users to trade Binance-supported cryptocurrencies like Bitcoin, Ethereum, Ripple, and Litecoin directly in the browser.

The built-in Binance widget will allow access to and, enabling users to:

  • buy or sell cryptocurrencies
  • deposit assets
  • view balance summaries and deposit addresses

Brave to enable seamless and simple crypto trading

According to Brendan Eich, CEO and co-founder of Brave, the integration of the Binance widget makes cryptocurrency trading “seamless and simple.” He added:

“Cryptocurrency trading can be a daunting task for users not familiar with such assets, so integrating Binance into the Brave browser makes the process seamless and simple […] By bringing a leading exchange like Binance directly into the browser, Brave is taking cryptocurrency trading mainstream and enabling users to conduct transactions with ease.”

Brave’s blockchain-based privacy features not only makes it safer to trade crypto but also reduces user friction during onboarding, trading, or interacting with Binance’s ecosystem, said Binance’s CEO Changpeng Zhao “CZ.”

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Binance’s CZ: ‘Privacy, no ads, just #crypto’

To further the message of stringent user privacy through their partnership with Brave, CZ said in a tweet: “Privacy, no ads, just #crypto.”

According to the official blog, to maintain the user’s privacy, the Binance widget will be built into the browser and not in a remotely embedded document (loaded iFrame).

They added: “API calls will only be made into Binance if the user authenticates via OAuth and interacts with the widget.”

Recently, Brave has also been working on a new feature that enhances user privacy by generating random browser fingerprints.

Mixed reactions from the Brave community

Despite Brave’s efforts to ensure user privacy, the Brave community seems divided in their reactions. Some users deem the move “risky” and defeat the very purpose of anonymity.

Some also raised concerns about their Brave Rewards, Basic Attention Token (BAT), whether the partnership will affect the current system. A Brave developer responded that the new feature is a “parallel offering” and that users have the option to send BAT earnings to a Binance address.

With all the backlash that Brave is receiving following the announcement, the same developer emphasized that the new Binance widget is optional and can be turned off from the browser.

A beta version of the Binance widget is enabled by default in the desktop version of Brave Nightly, the testing and development hub for Brave. It is set to be officially launched on the main Brave browser in April 2020.

Featured image courtesy of Flickr / Caribb

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