BTS kicks off 2021 brand rankings for idol groups with a crown

The Bangtan Boys kicked off 2021, topping the brand rankings for idol groups as revealed by the Korean Business Research Institute!

The powerhouse groups, BLACKPINK, TWICE, (G)I-DLE, and IZ*ONE, maintains a close gap with the septet of BTS for January.

Starting December 23, 2020, to January 23, 2021, collected data, the rankings were determined by analyzing consumer participation, interaction, media coverage, and community awareness indexes of various idol groups.

BLACKPINK maintaining a close gap with the septet

BLACKPINK remained in its position from last month at second place for January. The group scored a brand index of 11,865,603, marking a 41.23% increase in their score since the previous month.

TWICE, on the other hand, rose to third place this month from ranking seventh previously. With a 62.94 % raise, the girls enjoyed a good reputation in its brand since December. For January, the group wows with a total index of 9,248,874.

BTS defending the crown

Achieving a brand reputation index of 15,664,084, BTS held onto the list’s top spot for January. Billboard, TikTok, and Golden Disc are among the high-ranking phrases in the group’s keyword analysis.

On the other hand, award, surpass, and dominate are among BTS’s highest-ranking related terms. The Bangtan Boys revealed a score of 85.02 % positive reactions in their positivity-negativity analysis.

A slight decrease was recorded in the brand index of BTS this month from the previous, which is 18,972,090.

Furthermore, Dynamite, Billboard, and YouTube were the previous high-ranking phrases in BTS’s keyword analysis, while their highest-ranking related terms included congratulate, award and release.

Last month’s positivity-negativity analysis of the group revealed a score of 85.02 % positive reactions.

Here are the January rankings of the Kpop idol groups!

  • BTS
  • (G)I-DLE
  • IZ*ONE
  • NCT
  • EXO
  • Oh My Girl
  • NU’EST
  • SHINee
  • ITZY
  • The Boyz
  • TXT
  • WJSN
  • aespa
  • Red Velvet
  • AB6IX
  • Girls’ Generation
  • Stray Kids


Image courtesy of Big Hit Labels/YouTube Screenshot

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