Categories: BusinessEntertainment

BTS notched the top spot of the brand reputation rankings for October


BTS remained No. 1 in the brand reputation ranking for October boy groups for the 29th consecutive month!

For October, the Korean Business Research Institute has revealed the brand reputation rankings for male idol groups.

From September 9 to October 9, the vast data collected were analyzed to determine K-pop‘s top idols’ roster. Consumer participation, interaction, media coverage, and community indexes of various boy groups are included in the analysis.

October’s top notchers

For the 29th consecutive month, BTS nailed itself on the top spot garnering a brand reputation index of 16,356,302 for October.

The boy group’s high-ranking phrases in the group’s keyword analysis included “Dynamite,” “concert,” and “military exemption.” The Big Hit’s group’s highest-ranking related terms are “release,” “surpass,” and “award.”

The positivity-negativity analysis of BTS achieved a score of 82.90% positive reactions.

Last month, BTS’s brand reputation index was 17,700,138, marking an impressive 98.33% rise in its score since August.

Its high-ranking phrases in the group’s keyword analysis included “Dynamite,” “Billboard,” and “YouTube.” Meanwhile, “appear,” “comfort,” and “record” are the group’s highest-ranking related terms of the group.

The September positivity-negativity analysis of BTS revealed a score of 82.20% positive reactions.

On the second spot is NCT, who rose from the fourth spot last month. The group impressively achieved a staggering 93.57 increase in its brand reputation index since September. For October, the group scored a total index of 3,553,615.

The third spot was notched by SEVENTEEN, who held onto their spot in third place. The brand reputation index of the boy group is 2,210,646 for the month. This ranking marks a rise of 3.51 percent in their score since September.

Top 30 Boy Groups For October

  • BTS
  • NCT
  • EXO
  • The Boyz
  • SHINee
  • Super Junior
  • Stray Kids
  • BTOB
  • Shinhwa
  • 2PM
  • NU’EST
  • VIXX
  • ONF
  • TXT
  • Golden Child
  • SF9
  • Highlight
  • TVXQ
  • 2AM
  • GOT7

Image courtesy of Nadeem Rahimi/Shutterstock

RD Revez

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RD Revez

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