Earning an 18.49% rise from its score since October, BTS remains on top of idol groups’ brand reputation rankings for November.
From the big data analysis starting October 20 through November 20, the Korean Business Research Institute revealed K-Pop idol groups’ brand value rankings for November. This week’s top five achievers are BTS, TWICE, NCT, BLACKPINK, and IZ*ONE.
The said rankings were determined by analyzing consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups.
BTS is undisputed
For this month, BTS was able to hold its spot at the top of the list. The septet garnered a brand reputation index of 16,858,121, which marked an 18.49% rise in its score since October.
“BE,” “YouTube,” and “military service” are BTS’s high-ranking phrases in its keyword analysis. Also, “comeback,” “comfort,” and “surpass” are the group’s highest-ranking related terms. The positivity-negativity analysis of the group revealed a score of 76.82% positive reactions.
Last month, the brand reputation index achieved by BTS was 14,227,757 for October.
Its high-ranking phrases in the group’s keyword analysis included “Billboard,” “YouTube,” and “Dynamite,” while “release,” “surpass,” and “record” are its highest-ranking related terms. A positive reaction score of 75.52% was also recorded in BTS’s positivity-negativity analysis.
Meanwhile, TWICE, who has been the town’s talk in the past weeks, rose to second place from being ranked 10 in October.
The group achieved a total index for the month of 6,969,127. TWICE also made an impressive leap in the rankings with a 161.24% increase in their brand reputation index.
Here are the top 30 groups for November
- Oh My Girl
- MONSTA X
- SECRET NUMBER
- Red Velvet
- Bling Bling
- The Boyz
- Super Junior
Image courtesy of Big Hit Labels/YouTube Screenshot