Call of Duty: Mobile takes in a new milestone with its millions of downloads, surpassing other Battle Royale games that came before it—PUBG and Fortnite.
Call of Duty: Mobile was just released last year, October 2019. Only eight months into the global gaming world, it is now being dubbed as the “fastest growing mobile title in history.”
User download report for its first 256 days
Sensor Tower reports that Call of Duty: Mobile “surpassed 250 million downloads worldwide.” This data includes all the installs of the game’s versions, whether it is being operated by Tencent, Activision-Blizzard, or its other publishing partners internationally.
Based on where the downloads are coming from, Sensor Tower further explains that 45 million of this is coming from the United States, that’s roughly 18% of the overall download count. India comes in second, and Brazil following behind.
The San Francisco-based mobile app store marketing intelligence then highlights that Activision’s CoDM now outranks Epic Games’ Fortnite and PUBG Mobile, based on the data for the Battle Royale mobile games’ first 256 days.
PUBG Mobile follows Call of Duty: Mobile not too far behind with 236 million downloads, and with Fortnite only having 78 million.
The Call of Duty franchise already has an existing strong fanbase, with its very first title releasing in 2003. Of course, there are some who wish to get a copy of any of the Call of Duty titles, but its either gamers don’t have the money for it, or it wouldn’t be compatible with their PCs’ system requirements. With the release of a mobile version, it gave others the chance to finally live the CoD experience.
Call of Duty: Mobile in-game expenditure skyrockets as well
Accordingly, the first-person shooter game reportedly accumulated almost US$327 million [AU$475 million] of player spending, as of this writing.
A more detailed report from Sensor Tower reads:
“The title has seen an uptick in spending since February, peaking so far in May at approximately $53 million, up 62 percent since January and marking its second best month for revenue ever, just behind its launch month of October 2019 when grossed close to $55 million.”
Of course, the increase in player spending is said to coincide with the global implementation of lockdowns and home quarantines following the COVID-19 outbreak. Aside from the pandemic luring players to purchase more in-game, the great item offers are also irresistible.
For one, the game’s Battle Pass exclusive giveaways are a great deal of legendary and epic weapons that are very inviting to the players. The Battle Pass offers two legendary operators as well, which are also famed characters from other CoDM franchises.
Its event draws are very tempting as well, which normally starts with 20 COD Points(CP) only. Every draw, the CP requirement will increase, and there are times that players get carried away, hoping to get those weapons with great skills or those limited-edition operators.