‘Civil’ declined free publicity during failed ICO

Civil ICO

When the Civil Media Company announced it had failed to reach its ICO fundraising target, Micky was a little surprised.

We assumed the ambitious blockchain journalism project had been beating off investors with a stick! Here’s why:

When Civil set out to raise $8 million dollars, Micky was keen to help. We are, after all, journalists ourselves.

However, we must say Civil didn’t seem overly eager for the publicity!

There were Twitter direct messages and emails that went unanswered for weeks.

And when we finally organised a Skype interview with CEO Matthew Iles, he cancelled with minutes to go. He did offer to do it the following day, but after being knocked back and ignored for so long – we politely declined.

We are obviously not saying this is why Civil failed to reach its fundraising target, but it probably didn’t help.

We fully understand how busy Iles and the team would have been. And no doubt they did plenty of interviews with media outlets much larger than ours.

But while we may be a small publication in a country far, far away; surely every click helps. M

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