In the last 24 months, the union of sports and cryptocurrency has resulted in several remarkable collaborations.
Crypto.com has taken things a step further by becoming an official partner in what is often regarded as the world’s biggest sporting event.
FIFA announced on March 22 that Crypto.com will be the sole crypto sponsor of the Fifa World Cup, which will be held in Qatar.
The partnership’s benefits were praised by the international governing body of association football, which announced the launch on its website.
According to FIFA Chief Commercial Officer Kay Madati, the agreement will benefit both parties because “there is no platform bigger, or with a broader reach and cultural influence, than FIFA’s global football platform.”
He also expresses joy at the addition of a major brand like Crypto.com to help “develop our lovely game on a global scale.”
With over 10 million customers and a presence on multiple continents, Crypto.com has established a reputation as one of the fastest-growing exchanges in the crypto world.
High-end marketing campaigns and endorsement of sports teams and events have been credited with the exchange’s spectacular ascent.
“We are ecstatic to be sponsoring the FIFA World Cup, one of the most iconic events in the world, and to raise global exposure of Crypto.com,” Crypto.com CEO Kris Marszalek said.
This year’s FIFA World Cup will be held between November 21 and December 18, with millions of fans anticipated to tune in.
Binance was the official sponsor of the Africa Cup of Nations in January, and it appeared that the company had its sights set on the World Cup after signing a sponsorship contract with the Argentine Football Association.
When Crypto.com announced that it had paid $700 million for the naming rights to the Los Angeles Staples Center, it sent shockwaves through the industry.
As part of the 20-year deal, the historic sports arena that houses the Lakers was rebranded Crypto.com Arena.
Image credit: Alizila