CRYPTO MASS ADOPTION: Is this how it begins?

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PICTURE: Crypto Mass Adoption

Australia’s first retail cryptoasset hedge fund will launch later this year, in a sign we could be approaching the start of crypto mass adoption.

Every Capital is promising to make cryptocurrencies “more accessible to every Australian investor,” by allowing them to easily invest into a fund that covers a range of cryptocurrencies and Initial Coin Offerings (ICOs).

It means that for the first time, people will be able to enter the market without knowing their private key from their public key, or their Nano Ledger from their Power Ledger.

“We’re proud to be one of the first retail funds that makes cryptocurrency and blockchain technology
available as a cutting-edge investment for every Australian,” said Every Co-Founder Tom Surman.

“Many new users have difficulty getting started in cryptocurrency,” he said.

“There’s a high technical barrier when buying into these assets, securing them, and making the most of them as investments.

“Every makes the process easy by allowing users to invest with Australian dollars (and) also handles security and complex investment aspects for its users, providing tools to track their investments and automatic year end reporting, including tax reporting.

PICTURE: Crypto Mass Adoption
Every Capital is expected to launch in Q3 2018

Head of Communicatons and Co-Founder Jack Baldwin said Every Capital believes in the potential of blockchain as both a technology and an investment.

“Cryptoassets are the future of money, and will bring change to almost every industry on
earth,” Mr Baldwin said.

Australian companies are already using blockchain technology to disrupt industries such as energy, voting, and agriculture.

“A lot of seasoned investors are looking for ways to diversify their investment portfolios, and cryptocurrencies don’t really track with any existing asset classes, so they dovetail nicely and may offer potential upside,” said Mr Surman.

“Likewise, new investors get excited by the potential of the technology.

“They also feel left behind by traditional investments such as property and shares which don’t generate the returns they used to.

“Crypto presents opportunities for every Australian, and Every will make those opportunities more accessible.”

Every plans to begin rolling out to select customers in Q3 2018.

Micky does not have a commercial relationship with Every Capital, nor should this article be viewed as investment advice.

Investors should do their own research and due diligence before making any financial decisions.