Italian luxury fashion house Dolce & Gabbana, which started to redefine the fashion industry back in the 1980s, is now ready to venture into the 21st-century technology: The NFTs.
The fashion giant will partner with luxury marketplace UNXD to create exclusive luxury-themed NFTs for Dolce & Gabbana that would expand its presence in the NFT field.
The luxury brand’s NFT collection will be called “Collezione Genesi” (Genesis Collection) and will be featured on the brand’s upcoming shows in Alta Moda, Alta Sartoria, and Alta Goillera in Venice.
The collection’s theme will highlight the beauty of Venice’s artistic traditions which fit perfectly on Dolce & Gabbana’s brand ethos. Its venture into the NFT field also highlights its commitment to stay relevant in the modern age while keeping its old-age philosophy intact.
Collezione Genesi, a closer look
The first concept within the Collezione Genesi is inspired by Domenico Dolce and Stefano Gabbana’s “Dress from a Dream.” The following collection will be revealed at the luxury brand’s special events in Venice. UNXD will be the exclusive entity that will auction Dolce & Gabbana’s luxury NFTs.
More industries are joining
Aside from Dolce & Gabbana, Paris Fashion Week has also jumped into the NFT trend and now offers its own digital assets. Gucci is also rumored to offer its own NFTs soon.
The fashion industry isn’t the only one that is starting to appreciate NFTs’ immense value. The real estate industry is also integrating NFTs into its business to leverage its growing popularity and value.
LABS Group, for its part, has started utilizing NFTs for payment transactions on its properties and other real estate companies are also expected to follow this path soon.
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