Within the first six days of its release, Dimension: Dilemma has already received 600K pre-orders.
The album’s initial release was delayed to October due to members’ positive results for Covid-19. The fans of the new boy group Enhypen were left disappointed. But, they are full of excitement as Enhypen records their record with regards to sales.
There is a lot of disappointment and concern about the band’s health and well-being. The Engenes have taken on all of this in the sales of their new album since Dimension: Dilemma is the album that is Enhypen’s best-selling pre-order ever.
After getting cleared by the Korean Health Department, Belifft Lab is the subsidiary company of HYBE, which manages the operations for Enhypen, has announced that they will release the first single date of their debut studio album on the 17th of September. On that day, pre-orders of Dimension Dilemma The album was released.
Pre-orders are up by 150K
On September 23, six days after the album’s release, Enhypen had recorded 600,000 pre-ordered albums and counting.
Most Pre-ordered Albums by 4th Generation Groups:
1. Stray kids ‘No Easy’ – 930,000
2. ATEEZ ‘ZERO: FEVER PART 3’ – 810,000
3. TXT ‘The Chaos Chapter: Freeze' – 700,000
4. @ENHYPEN ‘DIMENSION : DILEMMA’ – 600,00 (6 days) *still counting@ENHYPEN_members #ENHYPEN #엔하이픈 pic.twitter.com/yJQz8S24X0— ENHYPEN UPDATES (@enhypenupdates) September 23, 2021
Based on Stone Music Entertainment and Genie Music, the official distributors for Enhypen albums, pre-orders increased by one million copies (compared to their previous mini-album release) within the first six days of its release, which was a record for Enhypen.
The last album released by Enhypen included their second mini-album, Border: Carnival, which came out in April 2021.
The fate of Dimension: Dilemma has it the album Border: Carnival was able to record a total of 450,000 pre-ordered copies in six days.
This was 150,000 copies more over their first mini-album Border: Day One required 21 days to achieve 300,000 pre-orders.
Enhypen’s success
Being part of a well-known firm like HYBE, where Enhypen considers BTS and TXT as their elders, Enhypen has been growing steadily in organically increasing the volume of sales each new release.
With all the competition around Enhypen, Enhypen has set its personal record for best sales and demonstrated the power of a fourth-generation idol group as they increase the stakes.
The album Dimension: Dilemma comes out digitally on the 12th of October and will feature three concepts or versions.
The concept of purple and green is referred to as Scylla. The concept of orange and green is called Odysseus, while the green and the blue idea is known as Charybdis. The album’s pre-order costs $24.95.
A mood board for the first time of their green and purple concept called Scylla was unveiled at 12 AM KST on the 22nd of September (11 am ET on the 21st of September). The mood board was made available in three different versions.
Fans could see three different photos that show the pain of suffering, while another image displays an image of a zoomed-in view of a vibrant chandelier.
The second mood board was accompanied by the sound of coins falling in the background. Sunoo holds a coin in his hands in the picture.
Thirdly, the image is like an old mural found in an ancient temple. The images have attracted lots in the eyes of fans. Engenes anticipate Enhypen to make a roaring return.
Image courtesy of ENHYPEN/YouTube