Categories: Technology

Facebook Pages dropping likes for follows


Facebook Pages will reportedly consolidate all page support to just ‘follow’ instead of having separate tabs for it and ‘like.’

Facebook has been the king of social media for the past decade. It has transformed the way people interact with each other. It also gave companies and brand additional avenues to reach their customers outside of the television and radio.

The change was made possible when Facebook introduced Pages. However, the only upgrade that has been applied to the feature was the rigid algorithm that Facebook imposed. Other than that, Facebook Pages largely remain the same since its inception. Fortunately, it’s reportedly about to get more flexibility in the coming months.

Facebook Pages changing ‘likes’ to ‘follows’

Pages on Facebook rely on interactions with the pages to determine their relevance. The more likes, comments, and shares, the more successful the page is. If these interactions are a bit dull, page owners can opt to boost their posts. If not, they just have to rely on the relevance of their brands and products in real life.

The basic measurement for Facebook Pages is the number of likes. However, the past few years have been confusing for page owners. For some reason, Facebook split what constitutes likes and follows. As such, likers of a Facebook page could opt not to see its contents. Whereas, followers could see the contents of a page, but not necessarily ‘like’ it.

A representative of Facebook told Digitial Trends that the confusion would be put to a halt. A redesign is slowly being rolled out. The long-standing ‘like’ button could be replaced by a ‘follow’ button permanently. In other words, there will be no difference between ‘liking’ or ‘following’ a page anymore.

It will also be more in line with other social media platforms such as Twitter or Instagram. Both these social media giants only push for follows without the nuance of ‘liking’ a page.

Reaching out to the News Feed

Facebook will also reportedly roll out a feature where Facebook Page owners can directly comment on other users’ posts. As it stands, pages can only like or reply to comments posted on their walls. Digital Trends calls it ‘one-sided’ conversation.

As soon as the new feature rolls out, page owners can now directly interact with their followers’ posts. It means that owning a page will be more lively as the push to the followers can be more interactive.

Images from DenPhotos/Shutterstock and neONBRAND/ Unsplash

Steven Hung

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Steven Hung

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