Facebook to test advertisements on the Oculus Quest

Facebook's Oculus Quest 2 VR Headset

Much like expectations, Facebook will start putting advertisements on the Oculus Quest, only a year after the social media giant required FB accounts.

Oculus Quest will start getting advertisements from Facebook. At least three games will be receiving Facebook’s ads which, according to the company, will be as unobtrusive as possible. The adverts will also target the information on players’ FB profile.

Facebook ads help towards “self-sustaining platform”

So far, Facebook details that the three games that will get their adverts include Blaston by Resolution Games. There is no clear information yet on the other two titles, so those are still up in the air. According to an FB post, it is their move towards a “self-sustaining platform.”

“Last month, we announced that we’re starting to test ads in the Oculus mobile app to give developers a new way to showcase their VR applications,” said the blog post. “Today, we’re excited to share a look at the next phase of that exploration: a small test of in-headset ads. The experiment will begin with Blaston from Resolution Games and a couple other developers that will be rolling out over the coming weeks.

“We’re also exploring new ways for developers to generate revenue—this is a key part of ensuring we’re creating a self-sustaining platform that can support a variety of business models that unlock new types of content and audiences. It also helps us continue to make innovative AR/VR hardware more accessible to more people.”

Facebook to use only information on actual user profile

Considering Facebook bought Oculus and its products, including Oculus Quest, in 2014, it was only a matter of when will the social media company start shoving its ads.

Late last year, FB started requiring accounts to log in. This came under heavy fire from gamers, expecting the company to start mining their data for ads. Facebook has a seedy history when it comes to selling customer data to advertisers.

In a statement to The Verge, a spokesperson for the company noted that no local information will be used. Rather, the advertisements will use the Facebook user’s profile information.

Among the information it will use is “whether you’ve viewed content, installed, activated, or subscribed to a Oculus app, added an app to your cart or wishlist, if you’ve initiated checkout or purchased an app on the Oculus platform, and lastly, whether you’ve viewed, hovered, saved, or clicked on an ad within a third-party app.”

More information will come about this test in the months to come. As expected, gamers are in complete chaos on what to feel about this move with the Oculus Quest.

Featured image courtesy of Oculus/YouTube Screenshot

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