Facebook’s Audience Network revenue could fall amid iOS 14 update

App developers who want to monetize on Facebook won’t be able to properly target its intended audience with Apple’s latest iOS update.

With the social media giant Facebook already expecting a part of their ad revenue to slump, more developments are surfacing.

As per the latest news from Facebook, their solution to address the iOS 14 changes is by removing the collection of the identifier for advertisers (IDFA) on their apps on iOS 14 devices. This IDFA allows advertisers to track users across different apps and websites.

Additionally, they have also projected more than a 50% drop in Audience Network publisher revenue once Apple implements this update.

iOS 14 tracking enhancements adds more privacy control

A post from MacRumors suggests that there is a “Tracking” section on the Privacy portion of the Settings app where users can disable the option for apps to track their data altogether.

Even if the user turns off the tracking, apps will be required to ask permission to track users across apps and websites owned by other companies. This would be a good move from Apple since cybersecurity is becoming an important factor when it comes to online privacy.

Facebook to create Audience Network support for iOS 14

Over 1 billion users see at least one ad every month, according to Facebook. However, it seems that most of the smartphone users won’t be affected by the change since there are more Android users compared to Apple users as per recent data.

Since there is no specific date on when the iOS 14 update will roll out on Apple’s devices, Facebook has taken the necessary steps to try to make ends meet among developers and small business owners.

An updated version of the Audience Network SDK to support iOS 14 has also been announced in line with the Facebook SDK updates.

Featured image courtesy of Frederic Legrand – COMEO/Shutterstock

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