In a recent Q1 2020 financial report of Sea, where Garena is its game development arm, reflects a whopping 72.5% increase in paying game users with an overwhelming stats of over 80 million daily active users for its Battle Royale game, Free Fire.
Also, Garena doubled its number of eSports tourneys for Free Fire during the first quarter of 2020, accumulating roughly 90 million views.
Accordingly, Garena’s contribution to Sea’s Q1 earnings covers around 51.7%, which is US$369.7 million of the total net revenue of $714.9 million.
The Q1 2020 report for Garena tantamounts to a 113% year-over-year increase in Q1 2019. In the global aspect, Free Fire ranked third on Google Play with one of the highest downloads in the mobile game category for Q1 2020.
eSports Observer quotes Chairman and CEO of Sea, Forrest Li saying:
“The coronavirus crisis is driving a step change in the growth of the digital economy globally, materially accelerating a shift to online lifestyles that is broad, deep, and, in our view, irreversible. We believe that Sea, as a market leader in some of the key sectors of the digital economy, is gaining and will continue to gain a disproportionate share of the resulting growth in our markets.”
This record-breaking result is likely the product of Garena’s investment in influencer partnerships in India, Brazil, and Colombia—to name a few. Tapping in big names such as Indonesian actor, Joe Taslim, well-known musical artist DJ Alok, and Columbian footballers, James Rodriguez and David Ospina.
Aside from that, as the key to any game’s success, Garena’s intent listening to its fanbase’s feedback has also led to more favorable development on the game, where players are contented enough to stay with Free Fire, and even spend more in-game.
Media outlets have since been dubbing Free Fire as the “biggest mobile eSports,” surpassing PUBG Mobile.
Meanwhile, Garena has started its registration for the Free Fire Battle Arena tournament for its Indian servers, which includes the Bangladesh and Nepal regions as well. The pot prize for this eSports event is a total of 300,000 diamonds.
Accordingly, the registration starts from May 21 to 23, and the League match will begin from May 29 to June 5, following the end of its Open Qualifier on May 24.
Furthermore, the Playoffs are slated for June 7, with the final matches to happen on June 14.
The next eSports events have not been identified yet, but it is reportedly penned in for July. The Free Fire World Series, on the other hand, will happen in Brazil this November.
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