This week, Google’s business model was under attack again.
A “broad coalition” of privacy-conscious technology companies called on regulators to block data collection from websites and services so that dominant platform providers could gain favoritism.
The event was sponsored by Chrome’s competitor Vivaldi, who recently described Google’s new web tracking secrets as an unpleasant, dangerous move that compromised user privacy, its 1 billion iPhone users, and growing “surveillance ads.”
The data collection is now illuminated by bright lights, making it more difficult for the protagonist to find a new hiding place. As I said before, although Apple is opposed to Facebook-Co, Zuck: reflects the privacy struggle in 2021. Still, in fact, the philosophical confrontation between Apple and Google is the most important. The irony is how shocking the vulnerabilities of its iOS applications are.
Apple’s attack on the value of advertisers by Android owners should not be lost. If I recommend that iPhone, iPad, and Mac users switch from Google apps to alternative apps, it’s not because Android users are affected differently by Google’s data collection (in fact, more), but at least it should be taken for granted that Apple users Make a wise decision.
Quasi-anonymous data collection
When Google launched its huge public shutdown device in March to promote its “Privacy, First Network” message, surprises rose rapidly. Then there is FLoC, described as “creepy” and “horrible thoughts.”
Chrome's latest release for iOS contains some FLoC traces. (Below some of the strings we extracted from the binaries)
— Mysk (@mysk_co) June 12, 2021
This kind of quasi-anonymous data collection is very unfortunate, and it brings Google back to the drawing board. One of the biggest problems with FLoC is that Google decided to test the technology among millions of real users. It enables it in their browsers with no warnings, no warnings, logins, or even instructions to log out.
This created a lot of confusion about who might be harmed. Those in Europe that are protected by the GDPR have not yet been affected. Although it is clear that Chrome users are at risk on PCs, Chromebooks, and Android devices, what about Apple’s most independent ecosystem? Researchers found fragments of FLoC logic in Chrome iOS binary files; then, are you at risk of getting FLoC on iPhone? not yet.
Google’s first innovation in emerging from privacy sandbox
However, this is not all good news. Google told me, “FLoC is compatible with Chrome for macOS. “Many iPhone users are more likely to run Chrome on their Macs. For macOS or non-Apple users, Google has added controls to disable FLoC. In Chrome settings, it says, “You can disable features. such as a trial version of the privacy sandbox with FLoC.”
We are working hard to provide more control and transparency in the future by considering feedback.
Problems with Sandbox
Google adopted FLoC and registered millions of Chrome users to test it again without notice. Because your actual data does not leave your browser, it is only used to compare it with a group of like-minded users match.
But as the data protection lobby has warned, once the group ID is associated with other identifiers (such as IP addresses), this anonymity is compromised. FLoC is the first innovation to emerge from the Google privacy sandbox. She said it would provide the best data protection for everyone by ensuring that the ecosystem can support your business without tracking people. We can provide such access on the Internet.
Privacy sandbox is designed to Advertisers provide as much information as possible, hoping that users can accept it or not. The sandbox is a secure one. The environment can prevent data or code from being leaked or infiltrated. The problem with the privacy sandbox is that we are told that Google’s sandbox protects our data, Google. This contradicts the design of data protection software and is incompatible with users.
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