Over 86% of Melbourne’s total population are active internet users who use the internet to buy or research products and services. The stats also show us that over 53% of potential customers like to watch video advertisements or descriptions of products and services they plan to buy.
Marketing experts like Monster & Bear video production Melbourne use several techniques to make the best use of visual content to boost marketing campaigns. There is no limit to the creativity levels you can employ while integrating videos in your marketing campaign.
Regardless of whether you choose high-definition graphic videos or creative animation videos, the use of video content will put a positive spin on your marketing process.
Define and Analyze Your Requirements
Before you start creating videos for your marketing campaign, you may want to employ some time and thought to understand your requirements. Ask the simple question, “What is the purpose of this video?” If you plan to use the video for advertising your brand and its products and make customers aware of its presence, then a short advertisement video might be the best option.
You could include details of particular features of the product, unique traits of your brand, details of offers and discounts, etc., in your video content. Suppose you intend to use the video to educate potential customers on the right way to use your product or service. In that case, you could produce a tutorial video or an unboxing video”. You could use the video to demonstrate your product, its features, and its practical usage.
Choose the Right Video Theme and Style
The theme and style of videos you create have a more significant impact on your marketing campaign than you may know. Before deciding the theme of your video content, you may want to identify who your target audience is. The target audience’s age group, tastes, and preferences, and location are critical considerations.
Over 17% of Melbourne’s population are people who are over 55 years old. If this is your target age group, you could produce simple, descriptive videos that seniors may find appealing and informative. On the other hand, teenagers and young adults may prefer video content that is graphic, fun, and busy. You could consider the effective use of animation and images in your videos to improve their visual appeal.
Reputed marketing agencies like Monster & Bear video production in Melbourne are well-informed of techniques and methods to integrate SEO into video content. The keywords and links are primarily incorporated in video descriptions.
If the marketing campaign is location-specific and intends to capture the attention of Melbourne customers mainly, the SEO expert will use local SEO techniques. SEO integration can improve organic network traffic flow into the website by up to 73%.
There are countless websites and videos on the internet today. SEO integration will help bring your videos and website to users’ attention by boosting your page’s SERP rankings. Records also show us that integrating video content in web pages can boost the website’s visibility considerably.
Stats show that over 96% of Melbourne residents use the Google search engine to search for information. Creating video content that aligns with the Google search algorithm will enhance your chances of attracting potential leads and converting leads.
Include Testimonial Videos and Product Review Videos
According to research, 2 out of 3 people prefer watching testimonial videos before buying a product or service. 75% of potential internet customers specifically search for testimonial videos of products and services.
You could produce short, high-quality videos of former clients describing how satisfied they are with your products. The videos could only include details of how valuable your products are and how your brand delivers its promises to customers. The incorporation of review videos can enhance the effectiveness of your marketing campaign.
Use Interactive Video Content
Several brands and famous entrepreneurs now use YouTube and other popular video platforms to promote brand awareness and brand loyalty. Interactive Q&A sessions with potential customers through social media or video platforms will help improve customer attraction rates and customer engagement rates.
Studies show that interactive visual content sparks a connection between the brand and the customers. Interactive videos are also an opportunity for you to interact directly with customers, resolve their doubts and queries and increase their confidence in your brand and its products.
Collaborate with Professional Marketing Experts
It would be impossible for a brand to flourish in the internet world without effective and innovative marketing strategies. The services of expert marketing agencies like Monster & Bear video production in Melbourne who specialize in designing internet marketing campaigns for brands based on their needs and goals can be highly conducive to your market success.
Melbourne is the most populous city of Victoria and is home to over 5 million residents. The city offers immense opportunities for business growth. The right marketing agency can help you achieve your marketing goals and objectives.