New information from Nikkei revealed that Apple had cut the production for the iPhone 12 models. However, what’s interesting is that the reduction is mostly related to the poor sales of the iPhone 12 Mini.
The smallest phone in the series was launched last year, along with its other three siblings.
Nikkei’s report has mentioned that Apple recently reduced the manufacturing of the iPhone 12 Mini by 20 percent. It’s a huge share in terms of units, following a weaker demand from customers for the compact model.
The California tech giant had initially ordered the suppliers to produce 100 million units of smartphones. But a dismal performance in sales resulted in a change of decision. And most of them have involved the 12 Mini model. Other variants have been great, though.
Currently, the company is targeting a goal of making around 75 million iPhone 12 units for the first half of 2021. It’s still above last year’s similar period, by ten percent.
This year’s projections for Apple stand at 230 million units for its latest line-up.
Coming back to the most miniature model of the bunch then its overall performance has been below expectations. Since its launch in 2020, buyers have shown minimal to no interest in the Mini. And it’s even though it is slightly affordable than its bigger siblings.
A recent survey of Consumer Intelligence Research Partners showed that the 12 Mini accounted for just six percent of Apple’s latest series’s overall sales.
Meanwhile, the California tech giant is preparing for its upcoming new reveals and events.
Speaking of events, then-recent leaks have almost confirmed that Apple will conduct one later this month. And rumors also suggest that AirTags and AirPods Studio will make their appearance, eventually after an extended delay.
Moving towards AirPods Studio headphones, they are expected to be unveiled in this month’s event. Due to several issues last year, the company had to postpone their launch.
Other important things to watch out for in 2021 will be the WWDC in June and the upcoming new version of the iPhone itself. It will succeed in the ongoing iPhone 12 series.
Some tech enthusiasts have claimed that iPhone 13 might have a reduced notch as per early rumors and reports. Plus, they also suggest the introduction of a faster refresh rate on display.
Image courtesy of Apple/YouTube Screenshot
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