James Bond franchise to flop? Why upcoming MGM acquisition might backfire

James Bond

James Bond successfully dominated the cinemas for decades now. However, it will face a major change amid the MGM acquisition process.

Last month, Amazon announced that it will acquire the home of the James Bond franchise, MGM. The $8 billion worth of merger will see the entertainment producer take over MGM’s masterpieces.

Rocky, Legally Blonde, Fargo, The Pink Panther, and Robocop join the list of flicks to be controlled by Amazon.

Among all the flicks, the James Bond franchise remains the biggest, but it might lose the title soon.

Why James Bond franchise will not do good under Amazon

In the op-ed series’ screenwriter John Logan wrote for The New York Times, he expressed his concern about potential changes. Logan saw the once billion-dollar grosser franchise could turn into a huge embarrassment.

“I know that Bond isn’t just another franchise, not a Marvel or a DC; it is a family business that has been carefully nurtured and shepherded through the changing times by the Broccoli/Wilson family,” he wrote.

He noted that people have a reason why they still want to watch Bond movies even after five decades. Per the screenwriter, the franchise’s home, MGM, managed to keep the story flowing by protecting the character.

Logan also applauded the company’s way of studying moviemaking and changing the plot in accordance with public tastes.

“Copartners come and go, but James Bond endures. He endures precisely because he is being protected by people who love him,” he went on, as quoted by ComicBook.

How Amazon got the power to make the changes

In the same article, Logan tackled how EON Productions will maintain the artistic control of the franchise. Still, Amazon scored the power to change their minds and the franchise somewhere down the road.

While it could not happen anytime soon, it remains impossible especially since producers Barbara Broccoli and Michael Wilson also hold power.

Logan went on to claim that streaming giants like Amazon only want quantity over quantity. For instance, Disney did the same to its Star Wars franchise.

Because of this, the potentially successful sequels lose their chance to gain mass appeal.

Unfortunately, the James Bond franchise might face the same.

“The fire and passion are gradually drained away as original ideas and voices are subsumed by commercial concerns, corporate oversight and polling data….Bond’s not ‘content,’ and he’s not a mere commodity. He has been a part of our lives for decades now,” he continued.

Featured image courtesy of Peter Kudlacz, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

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