Kim Kardashian entered the cosmetic industry with her KKW Beauty in 2017.
Kim Kardashian is seemingly not done yet with her business expansions. Following the success of KKW Beauty, KKW Fragrance, and SKIMS SolutionWear, the reality television star is now about to enter the skincare business.
TMZ obtained a copy of the documents that Kim’s legal team filed for the rights of KKW Skin earlier last week, according to Page Six. She reportedly wants to sell skincare products in “retail outlets” that mainly market skincare and cosmetics.
Kim Kardashian tackling the world of skincare
Kim Kardashian filed to trademark “KKW Skin” for several skincare products. These include moisturizers, cleansers, toners, scrubs, creams, serums, masks, and oils. She will also reportedly incorporate “a whole other slew” of products that target common skin concerns.
Reports said that she went for a second filing and added “retail store services” to the lineup. Many have since speculated that she might be planning on opening a “brick-and-mortar” boutique for KKW Skin.
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Perfect timing to enter the skincare business
The same publications said that Kim Kardashian’s beauty brand just reached the “billion-dollar status,” adding that her plans to expand the business makes total sense. In June, she closed a “massive deal” with Coty Inc. as the company invested AU$272 million for a 20 percent stake in the KKW brand.
Sources then shared that the recent business move entails plans to develop new products that fall under the skincare, hair, and nail lines. It is not surprising why KKW Skin is now making its move to enter the industry.
Following Kylie Jenner’s footsteps
Kim Kardashian is seemingly following her sister’s footsteps when it comes to business. The Daily Mail recalled that Kylie Jenner expanded her brand and branched out into the skincare business with Kylie Skin. She launched the line, with her moisturizer, lotion, and the infamous walnut scrub as the main products last year.
The Kylie Cosmetics founder also received a “massive buyout” from Coty late last year. The beauty conglomerate purchased 51 percent of the brand for over $600 million, causing Kylie to reach the youngest billionaire Forbes title.
Reports also recalled Kim’s first move to enter into the cosmetics industry. She launched KKW Beauty in June 2017 and added the KKW Fragrance five months after. As for her skincare line, though, it remains unknown when she will launch the products.
Kim Kardashian and Kylie Jenner are not the only celebrities looking to “cash in” with their cleansers and toners. As it happens, Rihanna just recently unveiled her Fenty Skin line. Likewise, Jennifer Lopez reportedly has plans to launch her line in the future.
Featured image courtesy of Tinseltown/Shutterstock