Kim Kardashian is invading the podcast sphere. The reality TV series star just recently landed a podcast deal with Spotify.
According to The Wall Street Journal, Kim Kardashian is venturing into a new platform to use her voice for a cause.
She, reportedly, reached a deal with Spotify Technology SA for a criminal-justice podcast. This is in connection with her work with the Innocence Project.
What is the podcast all about?
There are currently no in-depth details yet regarding the title of the podcast show. But it’s said to be in partnership with television producer Lori Rothschild Ansaldi.
Kardashian and Ansaldi will co-produce and co-host the show. And as noted, it’s aiming to highlight the nonprofit legal organization seeking to overturn wrongful convictions.
The socialite entrepreneur has been using her massive platform to advocate for criminal justice reform. She has also been studying to become a lawyer through an apprenticeship program, which also became the avenue for her to work extensively with the Innocence Project.
The Innocence Project is a nonprofit legal organization that works on helping exonerate individuals who it claims have been wrongly convicted through DNA testing. It also aims to reform the criminal justice system to stop future injustice.
The upcoming podcast will be distributed under the Parcast network, which Spotify acquired last year. It will spotlight both Kardashian’s involvement and Ansaldi’s investigative work.
Moreover, The KUWTK star recently appeared in a two-hour Oxygen documentary special called Kim Kardashian West: The Justice Project. It covers her journey of helping four wrongfully convicted inmates.
What are the deal details?
According to The Verge, Spotify’s deal with Kim Kardashian follows the streaming platform’s landmark contract last month with podcast juggernaut Joe Rogan. He is moving his podcast The Joe Rogan Experience to Spotify later this year.
Reports said that Rogan’s deal with the Swedish music streaming and media services provider was worth more than $100 million.
There are no details though as to how much Kardashian’s podcast deal is. The company declined to provide specifics about it.
But there’s a possibility that it’s not similar to Rogan’s as she is not moving an existing popular podcast. It’s a brand new show, and so it may be lower than $100 million.
It’s noted though, that Spotify has really established itself as the “most well-funded company” in the podcast sphere.
Their ability to pay for exclusivity proves it, and it’s clearly in competition to other platforms like Apple and YouTube, wherein other podcasters are posting video versions.
Stay tuned for more updates on the upcoming podcast of Kim Kardashian.
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