Lego pulls down some advertising as civil rights protest escalates

Toymaker Lego has recently confirmed that it is pulling down some product advertisements as their response to the tragic event.

Lego said that it is taking down advertisements for sets like police stations and the White House. It is part of the company’s effort to show its support towards civil rights activists.

Show of support for activists

Lego is just one of the many companies that show its support for activists. The company said that it has already sent emails to its distributors, calling for the pulling down of various advertisements. Marketing materials of at least 30 products are reportedly being taken down.

The takedown call appears to target products that are related to police activities. Lego is taking down advertisements for sets like police stations, police cars, badges, and handcuffs.

Several retailers, both offline and online, heed Lego’s call to take down these advertisements. Though marketing of these products is now on hold, people can still buy them.

“In light of recent events, Lego has requested the below products to be removed from sites and any marketing ASAP.”

A spokesperson for the company confirms that marketing on various social media platforms has been put on hold. Moreover, a call to resellers to temporarily stop promoting some products have been made. As of this writing, resellers appear to comply with the call.

As a demonstration of solidarity, Lego said that the company plans to donate $4 million to various non-profit organizations. In a tweet, the company extends its support towards the black community.

The death that enflames unrest

On May 25, Minneapolis police officers confronted African-American George Floyd. One of the officers, Derek Chauvin, proceeded to kneel on Floyd’s neck in an effort to subdue him. Video of the confrontation reveals that Floyd is complaining that he can’t breathe, but the officer continues anyway.

The video of the confrontation circulated on several social media platforms and calls for protests immediately follow. The earliest protests are relatively peaceful. Eventually, the protests turned into riots and lootings.

Several companies extend their support to activists by posting a black square on their social media accounts. Activists and their supporters started sharing #BlackOutTuesday as a support for victims of police brutality.

Notable companies like Nike, Disney, and Netflix all show their support for the Black Lives Matter movement. Lego is just one of the many companies to show support in condemning racially motivated crimes in the United States.

Image courtesy  of Praveesh Palakeel/Unsplash


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