Luxury fashion brand Louis Vuitton has released new face shields embedded with gold and a monogram patterned visor.
Louis Vuitton is all set to launch a new face shield for their luxury buyers, which would be gold studded. Since the pandemic is nowhere close to ending and the cases are just rising every day, Louis Vuitton has grabbed the perfect opportunity and created these face shields. This would be available in selected Louis Vuitton stores worldwide, starting October 30th.
Several brands have already made the foray into fancy masks, but Louis Vuitton is the first to offer a high-fashion face shield.
More about the face shield
A report by Vanity Fair claimed that the face shield would cost $961. The French brand announced that it would release the face shields as a part of the label’s 2021 Cruise Collection.
It can be flipped upwards to be worn as a peaked hat and comes with transition lens technology to go from clear to dark during direct contact with sunlight, which protects the wearers from the sun. It features golden studs engraved with the brand’s name as well.
It is also said that once it is safe and feasible to have fashion weeks, this face shield would make it to the runway.
Louis Vuitton is not the first luxury brand to sell protective gear. Prior to Louis Vuitton, Burberry announced in August that it would start selling face masks for $120 with its signature tartan paint and claimed that 20% of the sales from each mask would go to Burberry’s COVID-19 relief fund.
Earlier this year, major luxury brands shied away from releasing protective gear for buyers and focused on producing PPE kits and other things for the front line workers.
Louis Vuitton’s contribution during the pandemic
Starting in April, Louis Vuitton became part of the global effort to help the coronavirus frontline warriors. It made protective equipment for health care workers and donated thousands of hospital gowns to six Paris hospitals.
As reported by BBC, Louis Vuitton’s perfume production lines started making sanitizers overcome the shortage of sanitizer at the beginning of the pandemic. It also said that the sanitizers would be delivered free of cost to the healthcare workers.
Meanwhile, Louis Vuitton’s parent company LVMH also pledged 40 million face masks to France, as health care professionals dealt with the shortage of medical supplies worldwide. Louis Vuitton donated 21,000 N95 masks to New York city as well.
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