No.1 is ‘Money Without Masters’. (Scroll down for more highlights)
Ziegler is the Copy Director for Cash App and over the course of his career, he’s worked for Square Crypto, Apple, and Squarespace, among others.
So he knows his way around a good ad tagline.
Even so, it’s no mean feat to knock out 500 ad taglines and release them as a public service, free for all to use, on the internet.
Ziegler says you can use them without permission for website copy, outdoor ads, tweets, stickers, t-shirts or anything else you can think of.
The mammoth copywriting effort is a crypto take on a 2013 project he created where he wrote 500 Headlines About Toothpaste.
In that instance, it was simply a creative exercise where he picked a random product (Crest 3D Vivid White toothpaste) and a random number and then wrote up 500 mock headlines.
“It’s known as a wildly unstable financial asset, doomed fad, brogrammer fantasy, and blah blah blah. So I subjected it to a favorite branding exercise.
“In the old days, copywriters wrote 100 good headlines to get one great headline. For bitcoin, I wrote 500.”
Releasing the results of his work on Twitter yesterday he said: “If you can open-source code and design you can open source copywriting.”
“No one speaks for Bitcoin so think of this as a BIP (Bitcoin improvement proposal).”
His number one tagline, that he thinks appeals to both insiders and outsiders is ‘Money without masters’
Twitter users loved it, with @geckozoo calling it “Both awesome and brilliant.” @gmekhail said it was “incredible work” and @magabtc1m said “Crazy love this. Bookmarked!”
They starting highlighting their favourites including:
Check out the whole list at 500 Headlines About Bitcoin.
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