Categories: Technology

More iOS users in the US are turning off app tracking


A new report has revealed after the release of iOS 14.5, most of the users in the US opted out of app tracking regarding ads.

Since its introduction, the App Tracking Transparency tool has been used a lot by most iOS users in the US. As a result of this, only four percent of them have allowed ad tracking from particular applications.

App Tracking tool proving to be helpful for iOS users

Flurry Analytics recently presented a report based on which 96 percent of iOS users have turned off app tracking for ads.

It has happened after the much-awaited release of iOS 14.5 a few weeks ago.

On the other hand, just four percent of the users allow apps to track them for pushing targeted ads.

It also means that just four percent of people are giving apps access to their Identifier for Advertisers (IDFA) tag.

Flurry Analytics’ figures are based on an estimated 2.5 million daily active users.

This rate increases further when taking few more countries into account, other than the US.

One thing is quite clear after this new data. That most of the iOS users have refused app tracking requests from various developers for pushing targeted ads.

And the primary reason for this might be the growing concern for privacy about their location.

Eventually, many people are disabling the “Allow Apps to Request to Track” option.

It seems likely that even more users will opt-in the new feature from Apple to stay away from ad tracking.

READ MORE: Apple to fix App Tracking Transparency bug on a new update

Privacy becoming the main priority

Since the introduction of iOS 14 last June, there’s been a new revolution in the tech arena regarding data safety.

Apple tried to develop transparent ways of showing its users how various services use their personal information.

To cut down on continuous tracking, the company unveiled the option for making targeted ad tracking disabled.

And as expected, there was a considerable controversy with many other major tech firms going against Apple. But eventually, the latter gained the support of its users, who were concerned for their data.

They supported the idea of disabling app tracking.

Due to this new wave of “privacy is a priority,” individuals even began uninstalling apps that indirectly shared their data.

One prominent example of this has been WhatsApp, owned by Facebook.

The popular messaging service received a lot of criticism from its users last December. It happened when it introduced a new privacy policy under which there was a risk to the personal chats of people.

After the announcement of the policy, millions of WhatsApp users migrated to other alternatives such as Signal and Telegram.

Image courtesy of One-Tech Mind/YouTube

MK Tomar

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MK Tomar

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