Netflix is planning to give free access to its premium content. Free access will only be available for Indian users over the weekend.
According to the report, Netflix plans to give free access to its premium content for two weekends. But, the offer will only be available for Indian users.
Hence, the premium content of Netflix will be free for Indians in the coming future. Also, the streaming platform will be open on the weekend for only two days.
Free access will be a part of a test. The test will be based on extending the reach of the platform. However, Netflix is not giving one-month free complimentary access to US users. The United States has a large number of Netflix subscribers.
Additionally, the company is facing slow growth in its September quarter. The slow growth is recorded in the United States.
Netflix says that the company is trying to increase its growth. There is more than 73 million Netflix subscription in the United States.
Free service on weekends
Netflix has more than 2.5 million subscriptions in India. Also, this data is based on the first quarter of 2020.
However, the estimated revenue of the company for the second quarter of 2020 was $75,813,260. After all of this, the company is going to give free access to Indian users.
— Jagran English (@JagranEnglish) October 23, 2020
Therefore, Indian Netflix users can use the streaming platform for free on the weekend. The company is trying to increase the subscription rate in India. Moreover, In terms of subscribers, India ranks sixteenth position in the world.
Apart from this, the free weekend plan is a new experiment by the company. The company is testing this plan in India. After being successful in India, this plan will be introduced all over the world.
According to officials
Greg Peters is an energy production officer at Netflix’s earnings call wing. Greg Peters says that the company is trying to increase the potential in the other part of the world. Also, the company is trying to do this with new ways and new experiments.
Giving free access to Netflix at no charge to customers for a weekend is a new experiment. In India, the company is competing with three-dozen additional streaming services. Those services include Amazon Prime and Disney+ Hotstar.
In conclusion, the company plans to give free access to its premium content on the weekend only for two days. Free access will only be available for Indian users. This plan would help to increase the subscription rate of the company.
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