Nintendo likely expanding to non-video game projects


Nintendo is likely expanding further out of the video games industry soon. In a report, the gaming giant appears to show more interest in things outside the games.

Nintendo recently published a report regarding its last fiscal year that ended March. In it, the company affirms that it is trying to look outside video games. The same report also showed their execs being paid less than their counterparts.

Nintendo believes the video game industry is volatile

Within the document, the company notes about their current industry research. In the section, it notes the volatility of the video game industry as a whole. The contemporary industry is unstable for the company’s offerings.


The same research listed potential channels where the Japanese company can expand. It discusses where they can deliver the best possible experiences to a wider audience.

“In the market environment surrounding the Company group, the advancement of the Internet and social media is bringing about dramatic changes in the lifestyles of people around the world,” says the report. “Against the backdrop of the spread of smart devices, the ‘gaming population’ is expanding rapidly beyond the bounds of the Company group’s past initiatives.”

“Amid such changes in the environment, the Company group is seeking to deliver its entertainment to a wider range of consumers than ever before by recognizing Nintendo IP (including characters and worlds from its games) as its strength, in addition to developing integrated hardware-software products.”

The company references further that they are striving to “create new forms of entertainment.” They want all this while maintaining a robust business structure. Even then, the company hints at a few more things within the section.

LEGO partnership and Super Nintendo World are only the start

Nintendo is building more avenues of entertainment than ever before. Their new partnership with LEGO is one evidence of this. Another is their push towards Super Nintendo World, a new amusement park.

The company is also famous for trying things outside the box. Many of their offerings, from the Switch, the Wii, to even the Labo show this. They’re famous for never stopping innovation and moving onto new channels with no fear.

“We will continue to flexibly transform ourselves by adapting to changing times while constantly valuing the spirit of originality based on the belief that ‘the true value of entertainment lies in its uniqueness’ – and will endeavor to continue providing products and services that people will be positively surprised and delighted by,” says a section of the report.

Nintendo is looking to transform its strongest IPs into other media. More and more video game characters from the company are coming out into non-video game channels.

Images courtesy of Nintendo/Youtube Screenshot

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