Nintendo Switch top gaming console among Southeast Asians on COVID-19 lockdown

An actual 'Nintendo Switch' in handheld mode

The perceived boredom that comes with the imposed lockdown in Southeast Asia has compelled its people to search for the Nintendo Switch for entertainment, more so than any other console.

It is not just North America that is experiencing a surging demand for the Nintendo Switch. As it appears, people in Southeast Asia are seeking the same device as much as well.

While assumptions might suggest that the PlayStation 4 gets the highest demand, gathered data by says otherwise.

Nintendo Switch’s Asian Appeal

The finding comes as a result of compiling 1.5 million searches across countries in Southeast Asia. This includes Indonesia, Hong Kong, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

While technically in the highest number of searches in all countries, only five nations show Nintendo Switch at the top of the list. That is, every country, except for Indonesia and Vietnam, where PlayStation 4 holds a peak of the queries.

Yet, despite not ranking at the highest in the two countries, the Nintendo Switch remains a popular topic for holding the position of second.

Making for a surprise appearance in the search results is the PlayStation 3, which appeared in both the Philippines and Indonesia.

Released by Sony in 2006, the PS3 is more than a decade old. It saw discontinuation in production in the West since as early as 2016 and in Japan in 2017.

The Xbox One X appeared also in the queries in the aforementioned region. This, too, adds to the surprise considering Microsoft’s stance in not giving official support to the region.

But in areas with support, such as in Singapore, Hong Kong, and Singapore, the Xbox One takes the third spot.

Look, a Switch!

The increasing interest in the Nintendo Switch is one that hardly surprises anybody. With the PlayStation 4 nearing the end of its lifecycle, attentions are pointed at the latest ‘bad boy’ in the block.

But more than just the Switch’s innovative hardware, part of the general interest also boils down to Nintendo’s exclusive titles. First-party games like the Mario, Pokemon, Legend of Zelda, Super Smash Bros., etc. are undoubtedly some of the company’s strongest IPs. Ones that truly garner anticipation, regardless of the demographics.

Compounding the interest in the console are recent hit titles like Animal Crossing as well. Highly-anticipated by fans of the series, Animal Crossing New Horizon topped March’s best-selling list since its release.

Image used courtesy of YouTube/Nintendo

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