‘No Time To Die’ film aims to gain $600 million amid pandemic

No Time To Die Daniel Craig

No Time To Die hopes for the best wherever it may land, and the franchise’s team already set their goal.

Multiple streaming platforms are trying to win No Time To Die. However, its creators already set a demand for their expected sales following the film’s several cancelations.

Initially, the creators of the next James Bond film and Daniel Craig’s last project for the franchise set the release in April 2020.

However, due to the coronavirus pandemic, they pushed it again for a 2021 release.

Because of this, it already lost so much — in terms of sales and the possibility of being a hit.

How much “No Time To Die” lost

According to Variety, the delays already caused MGM to lose around $30 million to $50 million. Meanwhile, Bloomberg first revealed the said discussions.

On Paramount and Sony’s side, they did not face the same fate as they sold their movies like Greyhound and Coming 2 America. Fortunately, they still earned tens of millions from the streaming services.

In return, a spokesperson for MGM clarified to the news outlet that No Time To Die is not for sale.

“We do not comment on rumors. The film is not for sale,” they said. “The film’s release has been postponed until April 2021 in order to preserve the theatrical experience for moviegoers.”

MGM set a price tag

Amid this rumor, another buzz declared that the studio is currently looking for a $600 million deal from a streaming platform.

The insiders added that this would be led exclusively by Kevin Ulrich, the chairman, and CEO of MGM’s majority owner Anchorage Capital Group.

As for the producers, Barbara Broccoli and Michael G. Wilson, it remains unknown if they would sign off the deal.

Variety then assumed that Universal Pictures, which is responsible for foreign distribution rights to “No Time to Die,” would get back the expenses MGM made.

Whether they consider it or not, “No Time to Die” will still face challenges. Given that they cashed out $250 million to create the film, it is not surprising that they aim to earn more than half a billion.

Meanwhile, Daniel Craig will still need to wait for more months before he can finally say goodbye to the franchise.

He already declared years ago that No Time To Die will mark the end of his time in the James Bond films. But it will not happen unless the coronavirus pandemic finally allows the film’s release.

Featured image courtesy of www.GlynLowe.com from Hamburg, Germany, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

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