OnePlus is returning to its roots and build a stronger ecosystem

OnePlus is going to go back to its roots and build a stronger ecosystem

OnePlus CEO Pete Lau said that the OnePlus is going back to making cheap premium devices for its loyal fanbase. It will also build a grander ecosystem for its users worldwide.

OnePlus started as a scrappy smartphone company back in 2013. The company was known to be the producer of flagship killers. Their phones were on an almost-premium level but priced at a fraction of its competition. While Apple and Samsung were churning out AU$900 phones, OnePlus was gaining critical mass with its $450 phones.

OnePlus gained a massive following everywhere around the world. It became a status symbol of users who didn’t want to conform to the normal that the giant smartphone companies promoted. Unfortunately, the Cinderella story came to an abrupt stop this year.

OnePlus has officially joined the ranks of Samsung and Apple in the flagship category with the OnePlus 8 and OnePlus 8 Pro. Be that as it may, OnePlus fans cannot keep their heads down.

Return to making absurdly cheap devices

OnePlus CEO, Pete Lau, said in acknowledged in an interview that he knows where the roots of OnePlus is planted. As such, OnePlus fans have the end of the year to look forward to. The company will make a big announcement in an event in India towards the end of the year. It could also be the time when they will announce the release of the cheaper OnePlus Z.

The CEO didn’t actually reveal any particular device that will launch in the event. He said that ‘we can look at it as having a more affordable product offering, but all products that still remain up to the OnePlus standard, and through this enabling, more people to have access to OnePlus products.’

He knows that more people want access to OnePlus devices, and he has listened to the data.

Wider OnePlus product offerings

In a grander scheme of things, OnePlus wants to build an ecosystem as rich and as wide as Samsung’s and Apple’s. OnePlus already started with the OnePlus Smart TV and its plethora of accessories. Now, it just has to be careful not to fall into the trap that HTC and Xiaomi went through.

The expansion of OnePlus will rely heavily on Google’s Android platform, but the CEO acknowledges the amount of work that needs to be done. ‘Android is able to bring it from zero to one, but it’s the one to 10 that you really have to put a lot of work into yourself.’

Soon, users may see a richer OnePlus offering considering its expansion to software and hardware products alike. It may even surpass the ecosystems that other bigger companies such as LG and Samsung have built.

Lau said that the company is still young compared to these smartphone mainstays. Nevertheless, he adds that they are a company that’s ‘constantly considering, evaluating, iterating, working on our strategy, continuing to improve our strategy to really be focused on creating a long-term, sustainable success.’

Image courtesy of OnePlus/ Youtube

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