Playstation Studio boss Hermen Hulst would rather buy IP than studios


Playstation Studio boss Hermen Hulst said Sony doesn’t care “how we set it up organisationally”, contrasting against Microsoft’s strategy with Bethesda.

In an interview, Hermen Hulst from Sony talked about their upcoming partnership with Deviation Games. In it, he digged at Xbox for buying studios left and right. He notes that they much rather buy the IP instead of the studio itself.

Deviation Games is starting a new PS title

Deviation Games is creating a new title for the Playstation. While they are mum about what the game was, an interview with Hulst shed light on their work. It also underscored the ongoing war between Sony and Xbox.

Deviation came out in 2019, with former Treyarch devs at the helm. The likes of Jason Blundell and Dave Anthony were among the essential personnel for Call of Duty: Black Ops. This points out to a potential FPS title in the works for the Playstation.

“Obviously we’re not announcing a game, but a partnership today, which means it’s a little while out,” Hulst noted. “But at the same time we’ve been working together for a while now. It’s not like we signed the deal yesterday. We’ve been working together for about a year, a year-and-a-half. And it’s going really well. We have our guys who are actively involved in the development, that play the stuff that we’re making.”

Hulst pushes off on buying studios

One of the more interesting quips from Hermen Hulst was a swipe at Microsoft within the long interview. While Sony doesn’t have the $7.5 billion to buy a well-established studio, they believe they don’t have to.

“New IP is amazing,” Hulst noted about their work with Deviation. “We’re always looking to offer fresh new experiences to the audience, to the PlayStation community.

“It’s also an honour for me as the head of PlayStation Studios to find a group like Jason, Dave and their team to work with us. Obviously they can sign deals with whomever they want. They believe in our commitment to innovation, to quality.

“So it’s a matter of finding ways to bring the most innovative, the highest quality experiences to the audience. And it doesn’t really matter to me, at the end of the day, how we set it up organisationally. It’s all about, how do we get eventually the best possible experiences to our community?”

At the end of the day, Hermen Hulst did not reveal much about the game. He detailed that the company is one year into the development of its next title. Whether it will be a shooter IP is still unconfirmed.

Featured image courtesy of Playstation/Youtube Screenshot

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