Porsche ready to engage in the NFT market

German luxury car brand Porsche is finally taking part in the non-fungible token (NFT) markets after launching Fanzone, an NFT-based trading card platform where users are given the chance to purchase and trade digital assets.

Taking the forefront of the project is Forward31, a digital company builder responsible for expanding Porsche into non-core markets.

“The demand for classic trading cards and albums has been unbroken for decades. With Fanzone, we are now digitizing this promising market. We look forward to strategically supporting Fanzone,” said Christian Knorle, head of company building at Porsche Digital about the new platform.

Welcome to the Fanzone

In the digital card trading platform, users can gain, trade and play with their soccer trading cards that feature different players with their unique traits and information.

These “special cards” will be considered as digital assets on the Lukso blockchain and anyone can extract them from the platform for safekeeping.

For the project, Porsche has partnered with the German National Soccer Selection, showcasing its players to its cards. With the partnership, the initial card packs will feature players from the men’s, women’s and under-21 teams.

Sports-based platforms continue the push

While it is true that some indicators prove the NFT hype has died down since April, non-fungible tokens are still viable options in producing quality work in some start-ups and sport-based platforms are leading this new run for the digital asset class.

Fanzone, which will have licensed products on its platform, is one example of this new trend. It follows the steps of NBA Top Shot platform which offers licensed NBA NFTs.

Such developments show that while amateur artwork NFTs are witnessing a decline, other high-quality platforms are emerging, making the digital asset as important elements of their functions and services.


Image courtesy of Cointelegraph News/YouTube

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