Reuters has looked up some other idea in the era where news publishers are looking to replace dwindling ad revenue with different money-making techniques. This idea isn’t that new for publishing companies.
It has been around for years in the domain. Reuters is going to shift all its online content behind a paywall. Many news publishing organizations follow this strategy so that they can make money out of publishing the content.
According to the company reports, Reuters.com draws 41 million individual visitors daily. Till now, the company has never charged for access to its website. Other news sites do ask, either for subscription or per news payment.
This business-centric niche is quite common around various news publishing companies. According to the new methodology issued by Reuters, one can freely access only five stories in a month.
If you want to read full stories or news, you’ll have to pay a charge of $34.99 a month. This will provide you a one-month subscription that will allow you to access any story in a month. Looking at various news publishing companies, it is a bit pricier.
The New York Times charges around $18.42 per month. It is pretty close to competitors in the news World, like The Wall Street Journal that charges around $38.99 per month, and Bloomberg.com, which costs around $34.99 per month.
The Wall Street Journal put its paywall back in 1996, while Bloomberg added paywall in 2018.
Reuters also claimed that half of the revenue they earn is from their largest client. The largest client of Reuters is Refinitiv. Reuters earn from online advertisement as well.
The company claims that the new design given to Reuters.com is designed by keeping a professional audience in mind. To get investment in some segments like legal news and live streams, Reuters is charging a whopping amount of $34.99 a month.
How online news is paid has always been a matter of curiosity for some people. Printed ads do get a lot of revenue than online advertisements for news agencies.
To keep that revenue at par, online news agencies have to push their news on websites like Facebook and Google. It can draw attention from the readers, and through that way, the company could earn a bit.
While Facebook and Google have some initiatives that pay the online news agencies to license their content, for many, online monthly subscription plays a significant role in earning a massive amount of revenue out of news outlets.
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