Samsung’s self-produced chips are now featured in budget phones produced by Chinese technology giants.
Apart from Vivo, Samsung would be supplying its smartphone application (AP) Exynos chips to Oppo and Xiaomi.
Vivo X30 and Vivo S6 are currently powered by the Exynos 980, Samsung’s first 5G-integrated chipset.
According to rumors, these Exynos chips will be featured in budget smartphones as an experiment. The matter needs to be done before moving on to premium Chinese offerings.
Samsung Exynos Chipsets
The Exynos AP has been used mostly for galaxy devices before this.
During the mid-2010s, Samsung Electronics‘ wireless business division leveraged the Exynos APs in negotiations with Qualcomm to reduce its costs since they used Qualcomm chipsets. Since then, Samsung has tried to outsource its Exynos chipsets.
Samsung got a break in 2020 when Vivo agreed to use Exynos 980 and 880 APs in their smartphones.
Traditionally, Exynos chips have been weaker than Qualcomm chipsets in terms of power and heat throttling.
The lowest point for Exynos chipsets came when Samsung refused to ship with Exynos 990 AP in its Samsung Galaxy S20. It is due to poor chipsets’ poor quality.
However, according to recent reports by Gizmo China, there are beliefs that the next Exynos chipset might outperform Qualcomm Snapdragon 865, Qualcomm’s current premier chipset.
Samsung will launch its Exynos 1080 SoC next weekhttps://t.co/EJdTKSsOQR
— Gadgets 360 (@Gadgets360) November 2, 2020
Samsung Exynos in other brands
Smartphone manufacturers like Motorola and Meizu have been known to use Exynos APs in their smartphones.
According to a report by Android Central, Vivo’s X60 might become the first phone to feature an Exynos 1080 chipset, based on 5nm processing.
The Exynos 1080 chipset is expected to use the latest Cortex-A78 CPU cores from ARM. As for its GPU, it will use ARM’s latest Mali-G78. It would potentially lead to a 20% better performance than the previous generation.
Effect on the Industry
Reportedly, Xiaomi and Oppo have agreed to supply phones with Exynos chipsets. It is because Samsung will be increasing its chipset production in place of the Huawei ban in the US.
Because of the ban, Huawei is focused more on sustaining in the industry than taking on giants like Samsung.
According to a Business Korea report, the renowned phone brand ranked fourth in the global smartphone AP market, constituting a 13% share.
With the increase in production and supply owing to the deals with Xiaomi, Oppo, and Vivo, Samsung would expect a rise in its ranking, at least to the third position.
Other than Samsung, the other top players in the smartphone chipset are Qualcomm (29%), Mediatek (26%), and Hi-Silicon (16%).
Samsung’s top competitors would be Qualcomm and Mediatek since these two are the widely used chipsets in Chinese budget and premium offerings.
Image courtesy of DANIEL CONSTANTE/Shutterstock