Samsung foldables to gain more traction in 2021

Samsung foldables to gain more traction in 2021

Samsung is reportedly positive that 2021 will be a good year for its foldable segment as four new phones are set to be launched.

Last year, Samsung was forced to adjust its strategy in phone launches. Instead of doing a one-time huge event, it spliced its product releases into parts. This resulted in a seamless transition with which the company stayed relevant.

It held the releases of certain phones to tease more audience into watching the next installment of their Unpacked 2020 series. The Korean company then rode that momentum into 2021 with an early release of the Galaxy S21 series.

Samsung foldables segment to see a dramatic rise in shipments

S-connect was elated that Samsung approved its hinge designs for the Galaxy Z Fold 3 and the Z Flip 2. Both of these phones will go into production sometime during the 2nd quarter of 2021.

The Z Fold 3 and Z Fip 2 are both expected to launch sometime during the 3rd quarter of the year. This will be slightly earlier than their release in 2020, which was pushed back because of the pandemic.

The Korean tech giant is reportedly adamant about keeping its stronghold in this unique segment. While the price points of these phones are more than the usual flagship phones, the company’s profit margins are hefty. As such, Samsung is expected to drive the development of foldables forward until it becomes mainstream.

There is still no update regarding a possible FE or Lite version of these phones. However, they are forthcoming as Samsung’s strategy of releasing a watered-down version of their flagships has proven to be effective.

This year, Samsung expects to double the shipment of their foldables up to 5.5million units compared to around 2 million units shipped in 2020.

Galaxy Note 21 Fan Edition may be the last stand

The beloved Note series may finally have its curtain call this year after Samsung gave the Galaxy S series an S Pen support. The Galaxy S21 does not have a dedicated S Pen slot to securely keep the accessory, unlike Note phones. This could mean that the S Pen will be here to stay, but the Note phones will already bid goodbye.

Of course, considering that the Note series has a solid fan base, Samsung will not shoot the idea behind the barn. Instead, it will provide a fitting send-off with an alleged Samsung Galaxy Note 21 Fan Edition.

It will most likely have all the best features of the Galaxy S21 phones, but it will have a dedicated S Pen slot. It remains to be seen if this idea will push through. However, there have been strong signals saying that the Note series is struggling to find relevance.

After all, its unique selling point of having a big screen is no longer unique to itself.


Image from Shane Symonds/ YouTube thumbnail

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