Categories: Technology

Samsung Galaxy S20 FE, gateway to the flagship market


The Samsung Galaxy S20 FE is a phone that fills in the needs of any power user that doesn’t burn a hole through the pocket.

Samsung surprised many when it announced a couple of weeks ago the part three of its Unpacked 2020 event. Everyone thought that the Galaxy Z Fold 2 was the cherry on top of Samsung this year. However, the company threw a curveball and gave many people one more reason to love the brand.

These online events are one of the few good things that were caused by the pandemic. Since public events are still impossible to hold, tech companies can now release their products without much hassle online.

Samsung’s Galaxy S20 FE event did not look like the ordinary keynote presentation. They blurred the line between a commercial and a presentation. Obviously, it was a pre-recorded event. Nonetheless, the mix between video graphics and doing away with the presenters’ screen added a more immersive and vibrant phone launch.

Samsung Galaxy S20 FE is not necessarily an S20 Lite

As the name suggests, the Galaxy S20 FE is not a Lite version of the S20. On the contrary, it is almost on the same level as the Galaxy S20. Samsung even touts it as an official flagship phone without compromises.

In the keynote presentation, Samsung drilled the point that the Galaxy S20 FE is a phone designed for the fans. They said that they listened to feedbacks of its S20 users since spring and eventually came up with this powerful phone.

The Korean company knows that the growth in shipment and sales is somewhere within the mid-range price point. As such, the Galaxy S20 FE is offered as a bridge for a lower-budget market into the flagship territory.

The phone is available for preorders until October 1. It is even throwing in a US$70 gift certificate that buyers can use for discounts on cases or other accessories. The Samsung Galaxy S20 FE starts at $699.

FE will be here to stay

In the presentation, although just in passing, the presenters noted that the Fan Edition of their phones is here to stay. In other words, there will be more FE phones in the future. This is the company’s way to consistently push the envelope in the flagship market without alienating the majority of its fans.

As such, the company doesn’t seem to expect the sales to come from its ultra-premium flagship models. Instead, they expect the horde to flow in from a more relatively low price point.

Image from Samsung/ YouTube thumbnail

Steven Hung

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Steven Hung

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