Samsung currently sits comfortably atop the smartphone ladder. It ships out the highest number of phones and crushes Apple and all of its competitors globally.
Apple comes in at second place primarily because of its limited offerings on their phones. Soon, the numbers might change because Apple has just made attaining an iPhone more affordable. Huawei, on the other hand, is on a downward trend because of the U.S ban on their company. Their focus right now is on their local Chinese market.
Samsung dominates the global market because of its wide mid-tier phones for all types of users. They max out the specs of their high-end phones and let some of those trickle down to the mid-tier phones to attract users. Unfortunately, some of the users in their high-end market feel that they aren’t given enough importance by the company.
Many users are crying foul because they are accusing Samsung of shortchanging their premium smartphone market. Earlier this year, Samsung launched the Samsung Galaxy S20 line, which shipped in two general variants. The North American and Korean markets received the S20 powered by the latest Snapdragon 865 5G chipset. The rest of the global market got the S20s with the Exynos 990 chipset.
Time and time again, Samsung has executed this strategy, and its fan base in the Asian market isn’t too happy about it. Tech reviewers have always conducted performance tests between the Snapdragon and Exynos chipsets as soon as new Samsung devices are launched.
Time and time again, the Snapdragon-powered phones always trumped the Exynos-powered phones. Should Samsung fail to do something about this, they might face trouble they can’t fix in time. Their loyal fan base may conduct a mass exodus to another premium Android smartphone, which is readily available in the market.
Samsung knows that their fans aren’t too happy about the Exynos and the Snapdragon discrepancies. They claim that the chipsets are designed to cater to the specific needs of each market.
They add that ‘both the Exynos and Snapdragon processors go through the same strict and rigorous, real-life testing scenarios in order to deliver consistent and optimal performance over the entire lifecycle of the smartphone.’
It would seem like Samsung is ready to move on to completely upgrade its chipset manufacturing arm. Earlier during the year, the company announced that it would upgrade some elements of its CPU team. Fans should hold on tight for possible changes in Samsung’s upcoming phones.
Image courtesy of Samsung/ Youtube Screenshot
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