The sales report for the second quarter for smartphones was released, and the aftermath caused by the COVID-19 pandemic is visible.
The lockdown infused by the COVID-19 global pandemic affected the global economy to a great extent. Most countries report negative growth in their respective GDPs, and the effect is visible in almost every industry, especially on smartphone sales.
The smartphone industry suffered a hit of about 20.4% in the second quarter of 2020. According to a Rapid TV News report, about 294.7 million units were sold on a global scale.
In comparison, there were 370.3 million units sold in the second quarter of 2019, signifying a drop of about 20%.
Furthermore, the first quarter of 2020 saw the sale of only 272.5 million worldwide. The first quarter of this year was a significant drop in smartphone sales since 2013, with a 13% dip in sales compared to the fourth quarter of 2019.
Share of sales between major brands worldwide
According to a Comprar Acciones, the top 10 smartphone brands captured an 88% share in the market.
In terms of sales, Samsung, the industry leader, managed to sell 54.7 million units after suffering a loss of 27.1% in Q2 of 2020, the highest recorded by the company.
In comparison, Huawei captured a whopping 42.6% share in China as domestic sales increased by 11%. However, the brand noted a 3% decrease in its global sales. Huawei sold 54.1 million units in the second quarter, clinching the second spot globally. Moreover, during Q2 2020, Huawei managed to get close to Samsung for the first time, with a 20% market share.
With 38.3 million units sold, Apple saw the least drop of 0.6%, owing to the perfectly priced Apple iPhone 11.
Reportedly, Realme was the only brand with double-digit growth, reporting a 7% increase year-on-year and claiming the seventh spot globally.
The highest selling units of Q2 2020
As per APN News, the top-selling smartphone in the first half of 2020 has been Apple’s iPhone 11, with 37.7 million units sold.
Samsung secured the second position with its Galaxy A51 selling 11.4 million units globally in the first half of 2020. The Samsung Galaxy A51 was the only amongst Samsung to make it in the top 10 devices list.
In the top 10 smartphones sold in the first half of 2020, Apple managed to get five devices, including the iPhone 11, iPhone SE, iPhone XR, iPhone 11 Pro, and iPhone 11 Pro Max.
Xiaomi took the remaining four slots in the top 10 list with its Redmi 8 series. This was a considerable jump for Xiaomi from its low performance in Q1 2019, in which it secured only two positions.
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