One of the oldest publications in Asia is now ready to adopt one of the latest tech trends today: non-fungible tokens.
South China Morning Post (SCMP), the largest English media in Hong Kong with 118 years of journalism history, will finally turn its archives into NFTs.
The publication said it will partner with The Sandbox and Animoca Brands to mint its digital assets.
The NFT project will be called “Artifacts,” which aims to turn the publication’s most historic Hong Kong reports into NFTs and provide a privilege to the public to “own” them.
Modern tech adoption
Gary Liu, chief executive of SCMP said: “The South China Morning Post is committed to engaging and educating a global audience with information and technology.”
He also said that the Artifact project is the publication’s chance to showcase its more than a century of experience in journalism.
Liu said SCMP’s venture into the NFT will enable it to show Hong Kong’s rich history and the city’s most defining moments that made it one of the most progressive financial capitals in the world.
The South China Morning Post will ensure that its big leap into NFTs would be as smooth and as secure as possible. According to the publication, the ability to issue authenticated SCMP NFTs will be given to a group of trusted partners around the world.
These selected partners are globally recognized for their ability and track record in safekeeping genuine historical assets.
SCMP’s venture into NFTs is actually not quite surprising since its owner, Alibaba founder Jack Ma, has been active in spearheading NFT projects recently to secure a foothold on the growing market for NFTs.
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