Spotify will be giving Korean listeners access to over 60 million tracks and 4 billion playlists as it plans to launch its service in South Korea in the first half of 2021.
The music platform created in Sweden in 2008, Spotify, announced its launching plans in South Korea by the first half of 2021. Across 92 markets, the platform has over 320 million users.
Spotify is the largest music streaming service globally, having over 60 million tracks and 4 billion playlists, as mentioned above.
Currently, K-pop and Korean artists have become significant players on the music platform. But ironically, in South Korea, the service is not yet officially available.
The birth of a new partnership
The Chief Freemium Business Officer of Spotify, Alex Norström, made a statement on December 18.
He said that they are excited that Spotify will soon launch in an epicenter of music, culture, and innovation, Korea.
Norström revealed that they had been a partner with the Korean music industry to spread their music worldwide for many years now.
The scope is from Asia to the United States, South America, Europe, and the Middle East.
He continued saying that they are looking forward to introducing even more diverse and new Korean artists as their Korean launch approaches.
They are targeting not only the domestic audiences but the whole world.
— Reuters (@Reuters) December 18, 2020
Spotify stepping forward
It was reported back in February that Spotify had plans to launch its services in South Korea in 2020.
As Spotify stated, South Korea is known as one of the top six music markets in the world. Also, the country is one of the markets with the most fast-paced growth.
Consequently, to realize Spotify’s vision, Korea becomes vital for the step.
The music platform aims to give artists around the world the chance to live from their creative endeavors. Also, it wishes to give fans good music and inspiration.
Meanwhile, Spotify intends to help accelerate the entire Korean music streaming ecosystem in its Korean launch.
This benefits all the users, music fans, artists, creators, labels, and distributors.
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