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Athlete activism or corporate woke washing? Getting it right in the age of Black...

So-called brand activism is evolving fast. When Colin Kaepernick first knelt during the US national anthem in 2016, professional football turned its back on...

Nike launches maternity line collection called Nike (M)

Nike launches maternity collection after a year since facing allegations that the company discriminated against pregnant athletes. Even when the company itself, allegedly, has not always...

Apple AirPods set to be the next biggest fitness coach

The Apple AirPods are rumored to receive a big new upgrade focusing on its users' health and fitness by providing subscription services. The effect of...

Apple Watch 2020 releases Pride Edition Sport bands edition

Apple now released the new Apple Watch 2020 Pride Edition Sport bands. The said sports band comes in two colorful variants. Apple on Monday released...
Air Bitcoins? Nike to trademark 'cryptokicks'

Air Bitcoins? Nike to trademark ‘cryptokicks’

Nike may be creating its own cryptocurrency as the shoe company files a trademark application for “cryptokicks.” A lot of major companies are getting into...

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