Tencent challenges Amazon’s Twitch, ventures into live video streaming


Tencent has surprised the live stream community this week with Trovo Live. Will this platform become at par with Twitch in the long run?

Microsoft’s live streaming service Mixer has recently pulled the plug and has partnered with Facebook Gaming. With popular content creators like PewDiePie returning to YouTube, another competitor has entered the live stream arena.

According to Bloomberg, Tencent has been silently working on a mobile-focused streaming network via an affiliate in the U.S. since March.

Formerly known as Madcat, Trovo Live is undergoing beta testing and it’s been making noise this week—starting with the $30 million [AU$ 43.7 million] Trovo Creator Partnership Program announcement.

What attracts this new platform from Tencent is actually the massive support from mobile content creators.

Bloomberg reported that Bobby Plays, a gaming content creator with over 450,000 YouTube subscribers said he’s had “nothing but good experiences so far” with Trovo.

YouTube and Twitch streamers have already made the switch

Game streaming has become rampant on the Internet today, especially with the ongoing COVID-19 pandemic that has forced the majority to stay at home.

Despite PewDiePie’s return to YouTube, it looks like some content creators aren’t keen on live streaming through YouTube Gaming.

Instead, they look into other platforms such as Twitch and now the emerging Trovo Live. With the ongoing hype of this Tencent-owned platform, it also looks like a former Twitch streamer has already made the jump to Trovo.

Doing a quick “Trovo Live” search on YouTube will give you videos such as this one from Call of Duty: Mobile gamer RyJohn explaining why he’s moving live streams to Trovo.

Trovo gets more hype through an eSports tournament

In addition to the partnership program, there is also an ongoing sponsored event with GLL —an esports tournament platform that has hosted a couple of events both offline and online. They have hosted games such as PUBG, Apex Legends, and Auto Chess.

Now, they have an ongoing Valorant event in partnership with Trovo Live called “Trovo Challenge: Valorant.” According to the GLL website, the June qualifiers are almost done and the finals will run from July 3 to 5.

If this Trovo Live partnership program and sponsored tournament become successful, then Amazon’s Twitch may have a worthy competitor on the live stream arena in the coming months once the Tencent-owned platform converts more users.

The live stream hype looks perfectly timed since as well as League of Legends: Wild Rift mobile game is also making noise this month, which is also owned by Tencent.

Images courtesy of Chris Yunker/Flickr, Trovo Live/Website Screenshot

Alec Padua

Alec a former mobile app developer turned independent singer-songwriter and busker based in the Philippines, who goes by the stage name "Alex Corner". He has released songs on Spotify and other music digital platforms. A self-taught trader and financial market enthusiast, he also started his own YouTube channel and blog called "The Trading Comedy" where he documents his trading journey in the Philippine Stock Market and beyond. He is also a casual gamer and streamer who enjoys FPS, RPG, and strategy games as well as conducting live charting sessions in the financial markets.

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