The Google Play Store will now apply its policies universally


The Google Play Store will now start applying its 30% cut universally. Due to the Epic vs. Apple courtroom drama, Google will now apply its cut across all apps.

As per a Bloomberg report, the tech giant has now clarified its Google Play Store policy. As they’re co-defendants with Apple in regards to the lawsuit, they are now streamlining their procedure.

Specifically, Google will now apply its 30% cut on in-app purchases equally, no matter the company.

Google can evade Epic lawsuit

According to Google, its app devs will now use Google’s billing system for all in-app purchases. During its long history, the Play Store was not as consistent as the Apple App Store about its billing. Its enforcement is lenient, letting some apps use their own services.

However, Google has an advantage over Apple that will help them avoid charges. Specifically, they have some built-in features that will prevent accusations of “monopolistic practices.”

The Android platform has more ways to install apps than simply using the Play Store. In its history, the platform used an open-ecosystem. It allows phone owners and app developers to sideload apps from the web.

This simple feature gives Google an out, as it means devs can do what they want. Phone owners can load third-party apps from unsigned sources. The company also said that it will add more ways to sideload apps for the upcoming Android 12.

Google treats apps equally, says VP

The Google Play Store applying their fees universally will only affect a small percentage of their current devs. The company claims that there’s already a 97% adoption across the board.

“This has always been the intention of this long-standing policy and this clarification will not affect the vast majority of developers with apps on Google Play,” says Sameer Samat, VP for product management of Google. “Less than 3% of developers with apps on Play sold digital goods over the last 12 months, and of this 3%, the vast majority (nearly 97%) already use Google Play’s billing.

“But for those who already have an app on Google Play that requires technical work to integrate our billing system, we do not want to unduly disrupt their roadmaps and are giving a year (until September 30, 2021) to complete any needed updates.”

Samat also stressed that they treat apps equally, going so far as to pick rival apps as “Editor’s Choice.”

“We use the same standards to decide which apps to promote on Google Play, whether they’re third-party apps or our own apps,” says the statement. “In fact, we regularly promote apps by Google’s competitors in our Editors Choice picks when they provide a great user experience.”

The Google Play Store is also proud of its flexibility and adaptive response. They cite xCloud, a game streaming app that isn’t available on iOS, to be available on their platform.

Featured image courtesy of Google Play/Youtube Screenshot

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